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Consumer Behavior Summary (Book, Articles, and Lectures)
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Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

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  •  Book & Bundle
  • Summary
  •  • 55 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
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PSY 622 Topic 3 Assignment, Criminal Behavior Paper (Latest, 2020) Grand Canyon University.
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PSY 622 Topic 3 Assignment, Criminal Behavior Paper Criminal behavior has no simple solutions and given the prevalence of crime within society it is imperative that we gain a better understanding of what factors contribute to criminal behavior. Scientist has long been studying whether or not criminal behavior is ……. biologically or environmentally. Currently, forensic assessment focuses primarily on psycho-social factors and do not include biological risk factors (Gronde, Kempes, van El, Ri...

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  •  • 4 pages • 
  • by koffee • 
  • uploaded  08-06-2020
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Summary mandatory articles 1ZV20
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Summary for mandatory articles 1ZV20. Includes a summary of the following articles: • Jeff Bray: Consumer Behaviour Theory: Approaches and Models • Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81. • Wikipedia: Mere Exposure Effect • Hoyer, MacInnis, and Pieters - Low effort choice • Peter and Olson - Means-end chain • Kardes, Cline, and Cronley - Heuristics • Wänke, Michaela, G...

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  •  • 17 pages • 
  • by fleurmachielsen • 
  • uploaded  30-03-2020
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Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes
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I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...

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  •  • 194 pages • 
  • by chlomullenders • 
  • uploaded  28-05-2020
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