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Comprehensive summary Consumer Behavior 7th edition chapter 7 t / m 10 - Marketing (for premaster)
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A comprehensive summary of chapters 7 through 10 for the midterm of the Marketing (for premaster) course of the book Consumer behavior - Hoyer, Macinnis, Pieters. The summary also contains examples (clearly identifiable) and marketing implications (clearly recognizable). In addition, the summary has been supplemented with a few points from the lesson and checked with the help of other summaries to actually present the essence of these chapters. In addition, some difficult words have been transla...

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  •  Book & Bundle
  • Summary
  •  • 25 pages • 
  • by fwouter • 
  • uploaded  31-10-2017
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