Geuens Study guides, Class notes & Summaries

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.

Summary Marketing Communications: A European Perspective by De Pelsmacker 6th edition; period 2, 2020.

This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.

Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master

Samenvatting 2021 marketing communicatie tilburg master marketing management met gastlessen overview

Summary written in English of all chapters from and the book & clips of the lectures. Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14

Korte samenvatting met alle onderwerpen voor tentamen.

Clear summary of the web-lectures of Marketing and Communication in 2019. Here, you can find all the fundamental concepts seen in the lectures, as well as the clear explanation of all of them.

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