Geuens Study guides, Class notes & Summaries

Summary of the book for the course Marketing Communication, used in the first year of IBC at Radboud University. It contains lecture notes and all the necessary learning contents for the exam: this means that chapter 12 (and small parts of other chapters, as in chapter 3 and chapter 8 - 11) is not included in this summary.

Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes

Summary of the marketing communications theory readings list from block 2.2, from the book marketing communications: a European perspective.

For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. This is a summary of those mandatory chapters.

A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.

A summary which contains of all you need to know for the exam! I received a 9,3 using this summary. All the important parts of the book are in there and everything that has been discussed during the lectures.

As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.

COM4808 - ASSIGNMENT 4 PORTFOLIO SOLUTIONS (SEMESTER 1 - 2024)

A summary about the course 'Marketing Communications' in the second period of the first year of International Business Communication

Clear summary of the 4 chapters needed for the test. Describes in a clear and extended way the necessary points.