6012B0420Y Study guides, Class notes & Summaries

You can pass this course by studying this summary.

What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products. Journal of Marketing.

Uitgebreide samenvatting van het artikel The Ultimate Marketing Machine gepubliceerd in Harvard Business Review.

Covering the whole course material (Chapters 1-18), this detailed summary will help you understand Marketing and prepare you for both the midterm and the endterm exams. It also includes relevant illustrations to help you visualize the contents.

This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.

Elaborate summary of the whole marketing course (with the book: A Framework for Marketing Management, Global edition) chapters included: 1 - 18.

This is a summary of the lectures for the course marketing.

COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.

Summary for the Endterm for Marketing. Book: Marketing Management - Kotler & Keller. Bachelor Business Administration, UvA, second year.

Markering notes of additional mandatory articles and video. - Webinar on MUD Jeans ‘Circular Fashion Business’ - Bert van Son - The Future of Marketing – Roland T. Rust - How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework – Katherine White , Rishad Habib, and David J. Hardisty Includes all the mandatory additional resources covered in weeks 4-6 of the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).