6012B0420Y Study guides, Class notes & Summaries

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COMPLETE SUMMARY A Framework for Marketing Management by Kotler & Keller COMPLETE SUMMARY A Framework for Marketing Management by Kotler & Keller
  • COMPLETE SUMMARY A Framework for Marketing Management by Kotler & Keller

  • Summary • 24 pages • 2020
  • This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...
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UvA Marketing lecture notes
  • UvA Marketing lecture notes

  • Summary • 31 pages • 2023
  • UvA marketing course lecture notes, part of the Marketing minor
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UvA Marketing Book Summary UvA Marketing Book Summary
  • UvA Marketing Book Summary

  • Summary • 61 pages • 2023
  • UvA Marketing book and lectures (except for the final one) in-depth summary for the exam
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Marketing Summary UvA BA Year 2 Marketing Summary UvA BA Year 2
  • Marketing Summary UvA BA Year 2

  • Summary • 147 pages • 2021
  • Summary of chapters 1-18
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Marketing Midterm Exam - September 2020 (covering Weeks 1-3) Marketing Midterm Exam - September 2020 (covering Weeks 1-3)
  • Marketing Midterm Exam - September 2020 (covering Weeks 1-3)

  • Exam (elaborations) • 4 pages • 2021
  • Marketing (multiple choice) midterm exam questions and answers. This exam is from September 2020 and covers the first three weeks of the course.
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TOM-Theories of Marketing-Lecture 1
  • TOM-Theories of Marketing-Lecture 1

  • Exam (elaborations) • 3 pages • 2023
  • Includes lecture notes+knowledge clips+articleson the lecture
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Marketing Midterm Summary A Framework for Marketing Management Marketing Midterm Summary A Framework for Marketing Management
  • Marketing Midterm Summary A Framework for Marketing Management

  • Summary • 16 pages • 2020
  • !!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
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Marketing: Readings and Lectures Summary (FINAL EXAM!) Marketing: Readings and Lectures Summary (FINAL EXAM!)
  • Marketing: Readings and Lectures Summary (FINAL EXAM!)

  • Summary • 66 pages • 2020
  • Readings and Lectures Summary (2020/21) FOR THE FINAL EXAM
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Marketing (Weeks 1-3) Book Summary & Lecture Notes - GRADE 8,5 Marketing (Weeks 1-3) Book Summary & Lecture Notes - GRADE 8,5
  • Marketing (Weeks 1-3) Book Summary & Lecture Notes - GRADE 8,5

  • Summary • 121 pages • 2021
  • Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
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Marketing (Weeks 5-7) Book Summary & Lecture Notes - GRADE 8,5 Marketing (Weeks 5-7) Book Summary & Lecture Notes - GRADE 8,5
  • Marketing (Weeks 5-7) Book Summary & Lecture Notes - GRADE 8,5

  • Summary • 117 pages • 2021
  • Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
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