6012B0420Y Study guides, Class notes & Summaries

This document includes all articles that are needed to be studied before the exam of Social Media Marketing.

This document contains notes from lectures, class notes, readings, and compulsory textbook chapters.

Grade: 8.6 Provides a summary of the book: A Framework for Marketing Management, Global Edition, 6th Edition, Philip Kotler, Kevin Lane Keller; ©2016|Pearson, 352 pages,

In this document all the materials for the course Strategic Management and Marketing Theory in the Creative Industries - 6314M0213Y (part of the track Entrepreneurship and Management in the Creative Industries). Passed the exam with a 8.5.

This is a summary of the Marketing course as part of the Minor Business Administration: Managing Strategy and Marketing (as well as: Bachelor's Business Administration and Exchange Programme UvA Economics and Business). The summary contains notes from the lectures, book chapters, and additional readings. The class was taken in the academic year 2022/2023.

Complete exam summary for the year 2023 at UvA MSc Business Administration

I got a 8.5 just by studying on this one! Complete summary of: A Framework for Marketing Management, Global Edition, 6th Edition, Philip Kotler, Kevin Lane Keller; ©2016|Pearson, 352 pages, Print ISBN-13: 3147 eText ISBN: 3154 Perfect for the Marketing course at University of Amsterdam

PM FOR A DISCOUNT Full summary. I attended every lector and took notes.

In this document all the links between the articles of the course are listed.

Useful document that can be held next to your exam, as it is an open book exam. Passed my exam with an 8.5.