Consumer Behavior notes

This is a summary for the full course of decision making in marketing (DMM), for second year IBA students in Tilburg University. It is very detailed, with graphs and images to make learning it much easier. With this summary, everything regarding the course is covered.

Aantekeningen colleges Consument en Marketing 2020.

Summary for the course Marketing for Premaster. The course is part of the premaster Marketing Management and Marketing Analytics on Tilburg University. Consumer Behavior: Hoyer, MacInnis & Pieters 7th edition (Chapter 1 t/m 14) in combination with the lecture powerpoints and notes. Written in English.

This is a glossary of the course Consumer Behaviour [D0r13a], taught by Prof. Sabrina Bruyneel and Dr. Aiste Gubliauskiene. The document is not a prerequisite to pass the course but it can be used to revise the main concepts for every chapter.

This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course. Content: - Le...

In dit document vind je eindeloos veel oefenvragen die je kunt gebruiken voor het tentamen Consumer Behavior. Zowel meerkeuze als open vragen de antwoorden. Ze zijn gecategoriseerd per hoofdstuk, net zoals bij het gewone tentamen was (van Consumer Behavior op de Radboud Universiteit). Succes!

This document contains concepts explained from the associated Marketing book and the given lectures.

In this document, you will find a variety of questions. Examples are: True or false questions, Multiple-choice questions, Match-the-concept-with-the-corresponding-description questions, Open-ended questions and Fill in the gap questions. These questions cover all the relevant content of the course Marketing for Pre-master (2019) and all the relevant content of the book: Consumer Behavior: Hoyer, MacInnis & Pieters 7th edition. Instead of reading a (boring) summary, these questions will he...

Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

Samenvatting van de stof voor de twee tussentoetsen, begrippenlijst van H7 t/m 14 en de slides van de hoorcolleges