Consumer Behavior notes

Samenvatting van alle hoofdstukken in het boek die gelezen moeten worden.

This is a summary or notes from the video clips of the coarse Consumer Behavior on the Pre-master for Tisem at Tilburg University.

This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.

A summary of all chapters belonging to the Marketing for premaster course. The summary is based on the book and includes images from the book for support. Furthermore, the knowledge clips are also summarized used in this course.

This summary contains all required book chapters and lecture slides. The books used; - Influence, science and practice by Robert B. Cialdini - Consuemr Behavior by Hoyer, Macinnis, Pieters

This summary contains notes on the relevant lectures of Anika Stuppy, knowledge clips and book notes for the course Marketing for Pre-masters.

Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master. Extensive summary with examples! Author: Wayne D. Hoyer. ISBN-13: 978-1-305-50727-2

This summary contains all information of the mandatory/relevant chapters of the book Consumer Behaviour (7th edition), for the course ''Marketing for Premaster'' at Tilburg University. Note: This summary was created as preparation for the exam in 2019! The chapters included are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.

Deze samenvatting behandeld het boek Consumer Behavior 7th Edition van het vak Marketing op de Pre-Master Marketing Management. Er zijn extra voorbeelden toegevoegd aan bepaalde begrippen om deze te verduidelijken.