Consumer Behavior Summary (Book, Articles, and Lectures)
Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes.
Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2
Chapters 1,2,3,4,5,6,7,8,9,10, and 17
Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change.
Fransen, M. L., Verlegh, P. W., Kirmani, A., & Smit, E. G. (2015). A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them.
MacInnis, D. J., Moorman, C., & Jaworski, B. J. (1991). Enhancing and measuring consumers' motivation, opportunity, and ability to process brand information from ads.
Hung, Y., Grunert, K. G., Hoefkens, C., Hieke, S., & Verbeke, W. (2017). Motivation outweighs ability in explaining European consumers’ use of health claims.
Cacioppo, J. T., Cacioppo, S., & Petty, R. E. (2018). The neuroscience of persuasion: A review with an emphasis on issues and opportunities.
Garnett, B. R., Buelow, R., Franko, D. L., Becker, C., Rodgers, R. F., & Austin, S. B. (2014). The importance of campaign saliency as a predictor of attitude and behavior change: a pilot evaluation of social marketing campaign fat talk free week.
Evans, J. S. B. (2008). Dual-processing accounts of reasoning, judgment, and social cognition.
Evans, J. S. B., & Stanovich, K. E. (2013). Dual-process theories of higher cognition: Advancing the debate.
Velema, E., Vyth, E. L., Hoekstra, T., & Steenhuis, I. H. (2018). Nudging and social marketing techniques encourage employees to make healthier food choices: a randomized controlled trial in 30 worksite cafeterias in The Netherlands.
Beshears, J., Milkman, K. L., Sunstein, C. R., Thaler, R. H., Shankar, M., & Galing, S.(2017). Should governments invest more in nudging?