Consumer Behavior Summary (Book, Articles, and Lectures) - $5.32   Add to cart

Looking for more study guides & notes to pass MAN-MMA024? Find more study material on our MAN-MMA024 overview page 

Summary

Consumer Behavior Summary (Book, Articles, and Lectures)

Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen, M. L., Verlegh, P. W., Kirmani, A., & Smit, E. G. (2015). A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. MacInnis, D. J., Moorman, C., & Jaworski, B. J. (1991). Enhancing and measuring consumers' motivation, opportunity, and ability to process brand information from ads. Hung, Y., Grunert, K. G., Hoefkens, C., Hieke, S., & Verbeke, W. (2017). Motivation outweighs ability in explaining European consumers’ use of health claims. Cacioppo, J. T., Cacioppo, S., & Petty, R. E. (2018). The neuroscience of persuasion: A review with an emphasis on issues and opportunities. Garnett, B. R., Buelow, R., Franko, D. L., Becker, C., Rodgers, R. F., & Austin, S. B. (2014). The importance of campaign saliency as a predictor of attitude and behavior change: a pilot evaluation of social marketing campaign fat talk free week. Evans, J. S. B. (2008). Dual-processing accounts of reasoning, judgment, and social cognition. Evans, J. S. B., & Stanovich, K. E. (2013). Dual-process theories of higher cognition: Advancing the debate. Velema, E., Vyth, E. L., Hoekstra, T., & Steenhuis, I. H. (2018). Nudging and social marketing techniques encourage employees to make healthier food choices: a randomized controlled trial in 30 worksite cafeterias in The Netherlands. Beshears, J., Milkman, K. L., Sunstein, C. R., Thaler, R. H., Shankar, M., & Galing, S.(2017). Should governments invest more in nudging?

Preview 4 out of 55  pages

TessaS98

Also available in bundle (1)

Master Marketing

$ 24.15   $ 18.38

1x sold

4 items
  • 1. Summary - Marketing & innovation summary articles and lecture notes
  • 2. Summary - International brand management: summary articles lectures chapter 1,7, and 15
  • 3. Summary - Marketing performance summary (articles and lectures)
  • 4. Summary - Consumer behavior summary (book, articles, and lectures)

1  review

By: ruben98broek • 4 weeks ago

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 450,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

$ 5.32
  • (1)
  Add to cart