CSUF Study guides, Class notes & Summaries

CSUF MKTG 351 Exam Questions and Correct Answers Production Orientation - Answer-A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace Sales Orientation - Answer-People will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits Market Orientation - Answer-Social and economic justification for an organization's existence is the satisfaction of customer wants and nee...

CSUF MGMT 340 Exam 1 Questions with Correct Answers Managerial activities - Answer-make decisions, allocate resources, direct activities of others to attain goals organization - Answer-A coordinated social unit composed of 2 or more people that function under a common goal Management Functions - Answer-planning, organizing, leading, controlling Mitzberg's Managerial Roles - Answer-interpersonal, informational, decisional Katz essential managerial skills - Answer-Technical skills, h...

CSUF Exam Questions with Correct Answers What is the name? - Answer-California State University, Fullerton what is the nickname? - Answer-csuf location? - Answer-fullerton ca motto? - Answer-vox veritas vita (voice truth life) mascot? - Answer-a elephant name or nickname of mascot? - Answer-Tuffy the titan year founded? - Answer-1957 who founded it? - Answer-Dr. William B. Langsdorf college colors? - Answer-blue, orange, white private or public? - Answer-public rea...

CSUF Econ 335 Chapter 15 Test with Complete Solutions True or False: Fixed exchange rates tend to be used primarily by small, developing nations whose currencies are anchored to a key currency such as the U.S. dollar. - Answer-True Which of the following characterizes the operation of a managed floating exchange rate? A nation can initiate large fluctuations in its currency to improve its competitiveness. A nation can alter the degree that it intervenes in the foreign exchange market. ...

CSUF BUAD 201 Chapter 12 Exam Questions and Answers Joseph, the president of Hubbard Inc., decided to conduct a survey for a report on employee satisfaction. The information he collected follows. Very satisfied 36 17.8 Satisfied 45 22.2 No opinion 25 12.4 Dissatisfied 56 27.6 Very dissatisfied 40 20.0 Total 202 100.0 How can Joseph simplify the data in the table? Combine categories. Delete the total number of responses. Add another column. - Answer-Combine Categories How can Jose...

promotional mix Correct Answer: the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Correct Answer: Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response goals of promotion Correct Answer: application to production life cyc...

"A Market" Correct Answer: A point, place, or sphere in which the ownership of goods is affect Marketing Concept Correct Answer: Assumes achieving organizational goals depends on determining the needs and wants of the target markets and delivering desired satisfactions more efficiently than competitors do Distinctive Capabilities Correct Answer: * Theory given by John Kay * Relevant factor of an organization's resources * Companies with distinctive capabilities have attributes, whi...

star Correct Answer: Fast growing market leader cash cow Correct Answer: Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Correct Answer: Shows rapid growth but poor profit margins. Low market share in high growth industry dog Correct Answer: Low growth potential and a small market share SWOT Analysis 2 Correct Answer: Identifying internal strengths and weaknesses and also examining eternal...

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