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ARKETING 351 EXAM 1 CSUF LANCELLOTTI EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+

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star Correct Answer: Fast growing market leader cash cow Correct Answer: Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Correct Answer: Shows rapid growth but poor profit margins. Low market share in high growth industry dog Correct Answer: Low growth potential and a small market share SWOT Analysis 2 Correct Answer: Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration Correct Answer: same products for same customers Product Development Correct Answer: new products for same customers Market Development Correct Answer: same products for new segments Diversification Correct Answer: new products for new segments Demography Correct Answer: The study of people's vital statistics, such as age, race and ethnicity, and location Marketing Correct Answer: Marketing is the analysis of customers, competitors, and a company, combining this understanding into an overall understanding of what segments exist, 3 deciding on targeting the most profitable segments, positioning your products, and then doing what's necessary to deliver on that positioning.

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