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CIB 4203 - Chapter 4 exam questions with verified answers
CIB 4203 - Chapter 4 exam questions with verified answers 
 
/*______ rely on customer-related data* 
A. Strategic CRM only 
B. All forms of CRM 
 
 
/.*______ CRM focuses on keeping profitable customers.* 
A. Strategic 
B. Operational 
C. Analytical 
D. Collaborative 
 
/.*______ CRM focuses on processes automation.* 
A. Strategic 
B. Operational 
C. Analytical 
D. Collaborative 
 
/.*______ CRM applies data mining for tactical and strategic purposes.* 
A. Strategic 
B. Operationa...
Prüfung
CIB 4203 - Chapter 14 Exam Questions and Correct Answers
BeliebtCIB 4203 - Chapter 14 Exam Questions and 
Correct Answers
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CIB 4203 - Chapter 14 exam questions with verified answers
CIB 4203 - Chapter 14 exam questions with verified answers 
 
/*Sales-force automation (SFA) has offered technological support to salespeople and managers since the beginning of the ______.* 
A. 1970s 
B. 1980s 
C. 1990s 
D. 2000s - Answer-1990s 
 
/.*SFA is a irregular feature of the selling landscape.* 
A. True 
B. False - Answer-*False* 
SFA is just a regular feature of the selling landscape. 
 
/.*This technology enables companies to collect, store, analyze, distribute and use customer-relat...
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CIB 4203 - Chapter 3 exam questions with verified answers 2025
CIB 4203 - Chapter 3 exam questions with verified answers 2025 
 
 
/*CRM projects generally ______ technology implementations.* 
A. Involve 
B. Do not involve 
 
 
/.*People and processes ______ play a large part in CRM projects.* 
A. Can 
B. Cannot 
 
/.*CRM projects ______ vary considerably in their scope.* 
A. Can 
B. Cannot - 
 
/.*CRM project that automates selling, marketing and service processes might involve ______ .* 
A. Process re-skilling, people reengineering 
B. Process reeng...
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CIB 4203 - Chapter 1 exam questions with correct answers 2025
CIB 4203 - Chapter 1 exam questions with correct answers 2025 
 
 
/_____ _____ is the belief that there is a technique, method or process that is more effective at delivering a particular outcome than any other - Answer-Best Practice 
 
/.A Best Practice is the belief that there is a ______ , _____ or _____ that is more effective at delivering a particular outcome than any other. - Answer-- technique 
- method 
- process 
 
/.How many best practices are there? - Answer-10 
 
/.What are the 3 ar...
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CIB 4203 CHAPTER 14 EXAM QUESTIONS WITH ALL CORRECT ANSWERS UPDATED
CIB 4203 CHAPTER 14 EXAM QUESTIONS WITH ALL CORRECT ANSWERS UPDATED 
*Which SFA functionality?* 
It keeps sales reps and managers aware of all activities, whether complete or pending, related to an account, contact, or opportunity, by establishing to-do lists, setting priorities, monitoring progress and programming alerts. - Answer-Activity management 
 
*Which SFA functionality?* 
It includes tools for building, sharing and updating contact lists, making appointments, time setting, and task, e...
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CIB 4203 CHAPTER 1 EXAM QUESTIONS AND ANSWERS 100% PASS
CIB 4203 CHAPTER 1 EXAM QUESTIONS AND ANSWERS 100% PASS 
List 3 major application of operational CRM. - Answer-1- Marketing automation 2- Sales-force automation 
3- Service automation 
 
*Applies technology to marketing processes.* A. Marketing automation 
B. Sales-force automation 
C. Service automation - Answer-Marketing automation 
 
 
*Campaign management modules allow marketers to use customer-related data in order to develop, execute and evaluate targeted communications and offers.* 
A. M...
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CIB 4203 - Chapter 3 Exam Questions and Correct Answers
CIB 4203 - Chapter 3 Exam Questions and 
Correct Answers
Prüfung
CIB 4203 - Chapter 4 Exam Questions and Correct Answers
CIB 4203 - Chapter 4 Exam Questions and 
Correct Answers
Prüfung
CIB 4203 - Chapter 1 Exam Questions and Correct Answers
CIB 4203 - Chapter 1 Exam Questions and 
Correct Answers
Prüfung
CIB 4203 - Chapter 4 exam questions with verified answers
CIB 4203 - Chapter 4 exam questions with 
verified answers 
*______ rely on customer-related data* 
A. Strategic CRM only 
B. All forms of CRM - ANSWERS All forms of 
*______ CRM focuses on keeping profitable customers.* 
A. Strategic 
B. Operational 
C. Analytical 
D. Collaborative - ANSWERS Strategic 
*______ CRM focuses on processes automation.* 
A. Strategic 
B. Operational 
C. Analytical 
D. Collaborative - ANSWERS Operational 
*______ CRM applies data mining for tactical and strateg...
Prüfung
CIB 4203 - Chapter 3 exam questions with verified answers 2024
CIB 4203 - Chapter 3 exam questions with 
verified answers 2024 
*CRM projects generally ______ technology implementations.* 
A. Involve 
B. Do not involve - ANSWERS Involve 
*People and processes ______ play a large part in CRM projects.* 
A. Can 
B. Cannot - ANSWERS Can 
*CRM projects ______ vary considerably in their scope.* 
A. Can 
B. Cannot - ANSWERS Can 
*CRM project that automates selling, marketing and service processes might involve 
______ .* 
A. Process re-skilling, people reengine...
Prüfung
CIB 4203 - Chapter 4 Exam Questions and Correct Answers
______ rely on customer-related data* 
A. Strategic CRM only 
B. All forms of CRM - ANSWER All forms of 
*______ CRM focuses on keeping profitable customers.* 
A. Strategic 
B. Operational 
C. Analytical 
D. Collaborative - ANSWER Strategic 
*______ CRM focuses on processes automation.* 
A. Strategic 
B. Operational 
C. Analytical 
D. Collaborative - ANSWER Operationa
Prüfung
CIB 4203 - Chapter 3 Exam Questions and Correct Answer
CRM projects generally ______ technology implementations.* 
A. Involve 
B. Do not involve - ANSWER Involve 
*People and processes ______ play a large part in CRM projects.* 
A. Can 
B. Cannot - ANSWER Can 
*CRM projects ______ vary considerably in their scope.* 
A. Can 
B. Cannot - ANSWER Can
Prüfung
CIB 4203 Chapter 14 Exam Questions and Answers All Correct
CIB 4203 Chapter 14 Exam Questions and Answers All Correct 
*Sales-force automation (SFA) has offered technological support to salespeople and managers since the beginning of the ______.* 
A. 1970s 
B. 1980s 
C. 1990s 
D. 2000s - Answer-1990s 
 
*SFA is a irregular feature of the selling landscape.* 
A. True 
B. False - Answer-*False* 
SFA is just a regular feature of the selling landscape. 
 
*This technology enables companies to collect, store, analyze, distribute and use customer-related data...
Prüfung
CIB 4203 Chapter 1 Exam Questions and Answers 100% Pass
CIB 4203 Chapter 1 Exam Questions and Answers 100% Pass 
 
*______ is about creating sustainable connections between an organization and its customers.* 
A. ARM 
B. BRM 
C. CRM 
D. DRM - Answer-CRM 
 
*CRM evolved in the late ______ as a way to redefine customer and company relations, mostly with the help of computerized measurement tools.* 
A. 1980's 
B. 1990's 
C. 2000's 
D. 2010's - Answer-1990's 
 
*Organizations that implement CRM programs do so because the impact to their bottom line ...