CIB 4203 - Chapter 3 Exam Questions and
Correct Answers
*Which segments do we target?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Customers or Market Segments
*Which segments do we serve?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Customers or Market Segments
*What are our customer-related marketing and sales
objectives?* A. Customers or Market Segments B. Market
Offerings
C. Channels - ANSWER Customers or Market Segments
*How much do we sell to customers?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Customers or Market Segments
,*How satisfied are they?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Customers or Market Segments
*What is our market share?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Customers or Market Segments
*Which products do we offer?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Market Offerings
*What is our branding strategy?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Market Offerings
*How well known are our offerings?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Market Offerings
*Who do we compete against?*
A. Customers or Market Segments
, B. Market Offerings
C. Channels - ANSWER Market Offerings
*What advantages or disadvantages do we offer vis-à-vis our competitors?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Market Offerings
*Which channels do we use to distribute to our customers - direct and indirect?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Channels
*Which channels are most effective?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Channels
*What level of channel penetration do we
have?* A. Customers or Market Segments B.
Market Offerings
C. Channels - ANSWER Channels
*Which channels are becoming more/less
important?* A. Customers or Market Segments B.
Market Offerings
C. Channels - ANSWER Channels
Correct Answers
*Which segments do we target?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Customers or Market Segments
*Which segments do we serve?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Customers or Market Segments
*What are our customer-related marketing and sales
objectives?* A. Customers or Market Segments B. Market
Offerings
C. Channels - ANSWER Customers or Market Segments
*How much do we sell to customers?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Customers or Market Segments
,*How satisfied are they?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Customers or Market Segments
*What is our market share?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Customers or Market Segments
*Which products do we offer?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Market Offerings
*What is our branding strategy?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Market Offerings
*How well known are our offerings?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Market Offerings
*Who do we compete against?*
A. Customers or Market Segments
, B. Market Offerings
C. Channels - ANSWER Market Offerings
*What advantages or disadvantages do we offer vis-à-vis our competitors?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Market Offerings
*Which channels do we use to distribute to our customers - direct and indirect?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Channels
*Which channels are most effective?*
A. Customers or Market Segments
B. Market Offerings
C. Channels - ANSWER Channels
*What level of channel penetration do we
have?* A. Customers or Market Segments B.
Market Offerings
C. Channels - ANSWER Channels
*Which channels are becoming more/less
important?* A. Customers or Market Segments B.
Market Offerings
C. Channels - ANSWER Channels
