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Exam (elaborations)

Advertising & IMC: Principles and Practice (11th Edition, Sandra Moriarty, Nancy Mitchell & William Wells) — Complete Test Bank (Chapters 1–18 | Latest Update)
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689

January 2026

2025/2026

A+
Advertising & IMC: Principles and Practice (11th Edition, Sandra Moriarty, Nancy Mitchell & William Wells) — Complete Test Bank (Chapters 1–18 | Latest Update)
ScoreVault
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Exam (elaborations)

Advertising & IMC: Principles and Practice (11th Edition) – Sandra Moriarty, Nancy Mitchell, Charles Wood & William D. Wells | Complete Test Bank for Chapters 1–18
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689

October 2025

2025/2026

A+
Advertising & IMC: Principles and Practice (11th Edition) – Sandra Moriarty, Nancy Mitchell, Charles Wood & William D. Wells | Complete Test Bank for Chapters 1–18 |Chapter 1, Strategic Brand Communication, Chapter 2, Advertising, Chapter 3, Public Relations, Chapter 4, Action and Interaction: Direct Response and Promotions, Chapter 5, How Brand Communication Works, Chapter 6, Strategic Research, Chapter 7, Segmenting and Targeting the Audience, Chapter 8, Strategic Planning, Chapter 9, Crea...
Tutorguru
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Exam (elaborations)

Advertising & IMC: Principles and Practice – Sandra Moriarty (11th Edition), Pearson Education (2019) – Complete Test Bank with Multiple-Choice and Essay Questions
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688

May 2025

2024/2025

A+
This document is the official test bank for Advertising & IMC: Principles and Practice (11th Edition) by Sandra Moriarty and co-authors. It includes hundreds of chapter-aligned questions, such as multiple-choice, true/false, and open-ended essay questions, each tagged with learning objectives and difficulty levels. Topics covered span strategic brand communication, advertising practices, integrated marketing communication (IMC), media planning, ethics, global marketing, and campaign development....
DreamsHub
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Exam (elaborations)

Advertising & IMC: Principles and Practice, 9e (Moriarty) Chapter 6 Strategic Research
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40

January 2025

2024/2025

A+
1) ________ compiles information about the product, the product category, and other details of the marketing situation that will impact the development of advertising strategy. A) Advertising research B) Market research C) Consumer research D) Strategic research E) Segmentation research Answer: B Diff: 1 Page Ref: 163 Skill: Concept Objective: 6-1 2) Which of the following is NOT a type of research used in planning advertising and marketing communication? A) market research B) cons...
NurseBernie
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Exam (elaborations)

Test Bank - Advertising & Imc Principles And Practice, 11th Edition (Moriarty, 2019) Chapter 1-18
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688

December 2024

2024/2025

A+
Test Bank - Advertising & Imc Principles And Practice, 11th Edition (Moriarty, 2019) Chapter 1-18. Full Chapters Include;....Strategic Brand Communication Advertising Public Relations Action and Interaction: Direct Response and Promotions How Brand Communication Works Strategic Research Segmenting and Targeting the Audience Strategic Planning Creative Side Promotional Writing Direct Response Media Basics Paid Media Owned, Interactive, and Earned Media Media Planning and Negotiation IMC Managemen...
MedGeek
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