A
VI
TU
_S
B
U
SH
M
EA
R
, A
VI
TU
_S
B
U
SH
M
EA
R
, A
VI
TU
_S
B
U
SH
M
EA
R
,R
EA
M
SH
U
B
_S
TU
VI
A
VI
TU
_S
B
U
SH
M
EA
R
, A
VI
TU
_S
B
U
SH
M
EA
R
, A
VI
TU
_S
B
U
SH
M
EA
R
,R
EA
M
SH
U
B
_S
TU
VI
A
Exam (elaborations)
Advertising & IMC: Principles and Practice – Sandra Moriarty (11th Edition), Pearson Education (2019) – Complete Test Bank with Multiple-Choice and Essay Questions
Rating
Sold
-
Pages
688
Grade
A+
Uploaded on
02-05-2025
Written in
2024/2025
This document is the official test bank for Advertising & IMC: Principles and Practice (11th Edition) by Sandra Moriarty and co-authors. It includes hundreds of chapter-aligned questions, such as multiple-choice, true/false, and open-ended essay questions, each tagged with learning objectives and difficulty levels. Topics covered span strategic brand communication, advertising practices, integrated marketing communication (IMC), media planning, ethics, global marketing, and campaign development. This resource is ideal for exam preparation and instructional use in marketing and advertising courses.
Show more
Read less
Institution
Advertising & IMC
Course
Advertising & IMC
Whoops! We can’t load your doc right now. Try again or contact support.
Written for
- Institution
- Advertising & IMC
- Course
- Advertising & IMC
Document information
- Uploaded on
- May 2, 2025
- Number of pages
- 688
- Written in
- 2024/2025
- Type
- Exam (elaborations)
- Contains
- Questions & answers
Subjects
- imc exam prep
- brand communication
- media strategy mcqs
- sandra moriarty pearson
-
advertising test questions
-
integrated marketing communicatio
-
essay questions advertising
-
retail and institutional advertis
Content preview
$23.49
Get access to the full document:
100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached
