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Exam (elaborations)
Advertising & IMC: Principles and Practice (11th Edition) – Sandra Moriarty, Nancy Mitchell, Charles Wood & William D. Wells | Complete Test Bank for Chapters 1–18
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Advertising & IMC: Principles and Practice (11th Edition) – Sandra Moriarty, Nancy Mitchell, Charles Wood & William D. Wells | Complete Test Bank for Chapters 1–18 |Chapter 1, Strategic Brand Communication, Chapter 2, Advertising, Chapter 3, Public Relations, Chapter 4, Action and Interaction: Direct Response and Promotions, Chapter 5, How Brand Communication Works, Chapter 6, Strategic Research, Chapter 7, Segmenting and Targeting the Audience, Chapter 8, Strategic Planning, Chapter 9, Creative Side, Chapter 10, Promotional Writing, Chapter 11, Direct Response, Chapter 12, Media Basics, Chapter 13, Paid Media, Chapter 14, Owned, Interactive, and Earned Media, Chapter 15, Media Planning and Negotiation, Chapter 16, IMC Management, Chapter 17, Evaluating IMC Effectiveness, Chapter 18, Social Impact, Responsibility, and Ethics: Is it Right?
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Advertising & IMC
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Advertising & IMC
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- Advertising & IMC
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- Advertising & IMC
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- October 29, 2025
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- Written in
- 2025/2026
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- advertising imc
- sandra moriarty
- brand communication
- public relations
- direct marketing
- promotions
- media planning
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creative strategy
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11th edition
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segmenting
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test bank
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integrated marketing communications
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