Unit 11 Relationship Marketing

Describe different methods used to attract and retain customers for a selected service/product.

4.0

(11)

3 pages

Written in 2016/2017

rebecca-distinction

You are required to research South Essex College’s website, and prepare a 5-7 minute PowerPoint Presentation explaining its effectiveness with regards to customer relationship management systems. (P5) To do this you should look at: • The information that it provides. • How it communicates with those who are interested in applying for courses. • Any other relevant information. Evidence required: A PowerPoint presentation

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6 pages

Written in 2018/2019

starraid3

This is an essay for unit 11 relationship marketing, which includes P1,P2,P3,P5,M1,M2,D1.

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12 pages

Written in 2018/2019

Grade A+

Mi08

This essay is unit 11, relationship marketing which consists of P1, P2, M1, D1

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9 pages

Written in 2019/2020

Grade A

Empress143

My document is full of all the information a college student would need to write their essay. It includes all the information that would be in the study case and is very easy to read from. It clearly contains p1,p2,p3,m1 and m2.

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11 pages

Written in 2020/2021

Grade A+

sv65

Unit 1

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13 pages

Written in 2017/2018

raisstuart

Unit 1

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6 pages

Written in 2017/2018

raisstuart

Unit 11 in full completed to a distinction, meets all the word counts and has all the evidence attached.

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10 items

starraid3

You are tasked with producing either an A3 or an A4 factsheet, which incorporates the following information (P1): (Please include some images and reference any quotes.) • A definition of the history/development of Relationship Marketing. To do this you should include the following: • Describe what Relationship Marketing is. • Why it is important to build long-term relationships of mutual advantage with customers. • Why the functions of customer service and quality in relationship marketi...

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2 pages

Written in 2018/2019

Grade Distinction

starraid3

You are required to produce a leaflet, which explains the steps that Richer Sounds took to develop Relationship Marketing, and the reasons why they chose to develop it. (You can use examples from the owner’s book to explain your reasoning.) Please include images. (P2) Evidence required: Individual leaflet

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2 pages

Written in 2018/2019

Grade Distinction

starraid3

Next you need to produce an Employee Guide of 400-600 words, which develops your work from Task 2a. Using the Richer Sounds website for and analyse how their advertisements/website help to promote an ongoing relationship with the customer, and how they can be used to support the company’s aims and objectives. Please include images. (M1) Evidence required: An Employee Guide (400-600 words)

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1 pages

Written in 2018/2019

Grade Distinction

starraid3

Finally, you will need to produce a report of 400-600 words. In this section, you will evaluate the contribution of Relationship Marketing activities to the effectiveness of the marketing function within your selected business. One aspect to consider is customer feedback. (D1) Evidence required: An Individual Report (400-600 words)

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1 pages

Written in 2018/2019

Grade Distinction

starraid3

You are tasked with planning and constructing a 5-7 minute PowerPoint presentation, which describes the current techniques used by Richer Sounds to retain customers. Please include some images. (P3) Evidence required: A PowerPoint presentation.

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8 pages

Written in 2018/2019

Grade Distinction

starraid3

You will then need to produce an A4 factsheet that analyses the effectiveness of current methods used to recruit and retain customers within the Richer Sounds company. Please include some images. (M2) Evidence required: An individual A4 factsheet

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1 pages

Written in 2018/2019

starraid3

Use different techniques to identify perceived quality gaps for a selected service/product Checklist of evidence required: Individual leaflet

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1 pages

Written in 2018/2019

starraid3

You are required to write an Information Guide of 400-600 words, which uses your analysis from Task 4a, to develop and explain at least 3 various options that the college might use to close any perceived gap in their services. Where appropriate please include images. (M3) Evidence required: An Information Guide (400-600 words)

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3 pages

Written in 2018/2019

starraid3

You are required to write a Report of 400 – 600 words, which makes justified recommendations which your selected organisation, (that you used in Task 4a and Task 4b), could use to improve their relationship with a group of customers (students). To achieve this, you should demonstrate the ability to look at the situation from different points of view. Where appropriate please include images (D2) Evidence required: A individual Report (400-600 words)

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1 pages

Written in 2018/2019

starraid3

Unit 11 Relationship marketing, distinction standard.

5.0

(1)

10 items

rebecca-distinction

Make justified recommendations for improving a selected organisation’s relationship with a group of customers.

4.8

(4)

3 pages

Written in 2016/2017

rebecca-distinction

Explain the options open to a selected organisation for closing a perceived quality gap.

4.8

(5)

2 pages

Written in 2016/2017

rebecca-distinction