Marketing Communication
Radboud Universiteit Nijmegen (RU)
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Samenvattingen vakken CIW bachelor jaar 1
- Package deal • 3 items • 2024
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- $13.76
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Samenvattingen van de vakken: Taal, Communicatie en Media, Marketing Communication en Organisation and Management. Gebruikt in jaar 1 van de bachelor Communicatie- en Informatiewetenschappen van de Radboud Universiteit.
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Samenvattingen blok 2 pre-master Communicatie & Beïnvloeding
- Package deal • 3 items • 2023
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- $15.57
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In deze bundel vind je samenvattingen van alle vakken uit blok 2 van de pre-master Communicatie en Beïnvloeding. Het bevat alle informatie en begrippen die je moet leren voor het tentamen uit het boek en de colleges.
This is a summary of the Marketing Communication course.
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Marketing communication
- Summary • 40 pages • 2023
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A clear and concise summary with the most important core information and concepts that you need to know for the exam.
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Marketing Communication Summary and Lecture Notes
- Summary • 65 pages • 2023
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This is a summary of the book Marketing Communications: A European perspective, 7th edition. It also includes lecture notes. This document contains everything you need for the Marketing Communication exam when studying Communication and Information Sciences or International Business Communication. This means that chapter 11 was not included and that some chapters (7, 8, 9 and 10) did not summarize everything, because this is not necessary for the exam.
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Marketing communication exam summary
- Summary • 88 pages • 2021
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- $5.98
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Summary written in English of all chapters from and the book & clips of the lectures. 
 
Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14
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Summary marketing communications including lecture notes
- Summary • 50 pages • 2021
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- $7.18
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A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
Summary of Educational video's of Bachelor and Pre-master Course Marketing Communication
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Marketing Communications: Summary IBC
- Summary • 60 pages • 2021
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- $6.58
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Summary of the book for the course Marketing Communication, used in the first year of IBC at Radboud University. 
It contains lecture notes and all the necessary learning contents for the exam: this means that chapter 12 (and small parts of other chapters, as in chapter 3 and chapter 8 - 11) is not included in this summary.
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Examinations Summary
- Summary • 70 pages • 2020
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Summary book Marketing Communications sixth edition by Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. The summary is written in English with a number of Dutch comments. There are also images of models, tables and graphs.

Chapter 1: Integrated communications 
Chapter 2: Branding 
Chapter 3: How marketing communications work (to Peripheral-route processing) 
Chapter 4: Marketing communications planning 
Chapter 5: Advertising 
Chapter 6: Online communication 
Chapter 7: Media planning...
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