Marketing Communications

A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.

• Summary
•  • 36 pages • 
• By  amyvdt

Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14

• Summary
•  • 69 pages • 
• By  valeriekw

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

• Summary
•  • 67 pages • 
• By  jasmindrinkenburg

This is a summary of the Marketing Communication course. But at the same time the book by Pelsmatcker, Geuens & van den bergh (marketing communications, a european perspective, sixth edition (2017)). except chapter 3 and 12.

• Summary
•  • 72 pages • 
• By  xxjorienxx

Marketing Communications Summary, Chapters: 1-11, 13-14 Book: Marketing Communications, A European Perspective 6th edition.

• Summary
•  • 95 pages • 
• By  Eefamds

Summary of everything you have to know for the MarCom exam. Includes all the lectures, compulsory articles and the chapters from the Pelsmacker book (6th edition)

• Summary
•  • 158 pages • 
• By  michelledenhartog

Summary of the book 'Marketing Communications - Sixth Edition' (9781292135762) Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh Ch .3: How Marketing Communications Work Ch. 4: Marketing Communications Planning, Ch. 7: Media Planning Ch. 13: Measuring Campaign Effectiveness (p.519-536)

• Summary
•  • 23 pages • 
• By  koenvanberkel

Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes

• Summary
•  • 58 pages • 
• By  clairejacklin

All Articles for the course Marketing Communications.

• Summary
•  • 42 pages • 
• By  Roxanneanker

Summary of the book Marketing Communication Chapters: 3, 4, 6, and 13 MSc Marketing Management/ Marketing Analytics at Tilburg University

• Summary
•  • 29 pages • 
• By  maartjezielhuis

Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes

• Summary
•  • 58 pages • 
• By  clairejacklin

A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.

• Summary
•  • 50 pages • 
• By  merledehaas

Summary Marketing Communications: A European Perspective by De Pelsmacker 6th edition; period 2, 2020.

• Summary
•  • 53 pages • 
• By  margjemichels

Summary 2021 marketing communication tilburg master marketing management

• Summary
•  • 19 pages • 
• By  Marketeer

Summary about communication theory, block 2.2 at the Hanze University of Applied Sciences. Also contains lecture notes and a summary of the chapters of the book: 1, 2, 4, 5, 6, 7, 9, 10, 11, 12, 13 and 14

• Summary
•  • 35 pages • 
• By  maritgroen

This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...

• Summary
•  • 16 pages • 
• By  thijsverbraeken

• Summary
•  • 88 pages • 
• By  teddievdstaak1

Summary of Educational video's of Bachelor and Pre-master Course Marketing Communication

• Class notes
•  • 23 pages • 
• By  marthecmeijer

Short summary with all subjects for exams.

• Summary
•  • 19 pages • 
• By  Marketeer

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• Summary
•  • 19 pages • 
• By  moniquewi