Marketing Communications

Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14

• Summary
•  • 69 pages • 
• By  valeriekw

A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.

• Summary
•  • 36 pages • 
• By  amyvdt

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

• Summary
•  • 67 pages • 
• By  jasmindrinkenburg

This is a summary of the Marketing Communication course. But at the same time the book by Pelsmatcker, Geuens & van den bergh (marketing communications, a european perspective, sixth edition (2017)). except chapter 3 and 12.

• Summary
•  • 72 pages • 
• By  xxjorienxx

Marketing Communications Summary, Chapters: 1-11, 13-14 Book: Marketing Communications, A European Perspective 6th edition.

• Summary
•  • 95 pages • 
• By  Eefamds

Summary of everything you have to know for the MarCom exam. Includes all the lectures, compulsory articles and the chapters from the Pelsmacker book (6th edition)

• Summary
•  • 158 pages • 
• By  michelledenhartog

Summary of the book 'Marketing Communications - Sixth Edition' (9781292135762) Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh Ch .3: How Marketing Communications Work Ch. 4: Marketing Communications Planning, Ch. 7: Media Planning Ch. 13: Measuring Campaign Effectiveness (p.519-536)

• Summary
•  • 23 pages • 
• By  koenvanberkel

All Articles for the course Marketing Communications.

• Summary
•  • 42 pages • 
• By  Roxanneanker

This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.

• Summary
•  • 146 pages • 
• By  tv123

Marketing communications. Sixth edition and all chapters.

• Summary
•  • 83 pages • 
• By  sgpvanlieshout

Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes

• Summary
•  • 58 pages • 
• By  clairejacklin

A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.

• Summary
•  • 50 pages • 
• By  merledehaas

A summary of the book

• Summary
•  • 38 pages • 
• By  floorvlamoen

This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.

• Summary
•  • 27 pages • 
• By  cherluna

As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.

• Summary
•  • 162 pages • 
• By  ep9000

Summary about communication theory, block 2.2 at the Hanze University of Applied Sciences. Also contains lecture notes and a summary of the chapters of the book: 1, 2, 4, 5, 6, 7, 9, 10, 11, 12, 13 and 14

• Summary
•  • 35 pages • 
• By  maritgroen

Summary of all the lectures from MarCOm 2018-2019. I passed the course with an 8.5 with this summary! Send me an e-mail to get in touch so I can send you this one and other summaries for cheap!

• Summary
•  • 48 pages • 
• By  ellenclaassens

Summary of the course Marketing Communication 1st year IBC, 2nd period This is a summary of the book, the lecture slides, and the lecture notes

• Summary
•  • 36 pages • 
• By  julianekowitz

Summary of Educational video's of Bachelor and Pre-master Course Marketing Communication

• Class notes
•  • 23 pages • 
• By  marthecmeijer

Summary Marketing Communications: A European Perspective by De Pelsmacker 6th edition; period 2, 2020.

• Summary
•  • 53 pages • 
• By  margjemichels