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Summaries Marketing Communications (1st edition)

Patrick De Pelsmacker, Maggie Geuens - ISBN: 9781292135762

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View all 46 summaries for Marketing Communications, written by Patrick De Pelsmacker, Maggie Geuens. The summaries for Marketing Communications are written by fellow students or tutors, making it easier for you to understand the content of the textbook. By finding the summary that matches your study style perfectly, studying will be a breeze.

Best selling summaries for Marketing Communications

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Summary Marketing Communications A European Perspective
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Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

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  •  • 67 pages • 
  • by jasmindrinkenburg • 
  • uploaded  16-01-2020
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Marketing communication summary - lecture and book (de Pelsmacker, 2017)
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This is a summary of the Marketing Communication course. But at the same time the book by Pelsmatcker, Geuens & van den bergh (marketing communications, a european perspective, sixth edition (2017)). except chapter 3 and 12.

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  • Summary
  •  • 72 pages • 
  • by xxjorienxx • 
  • uploaded  08-01-2018
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Summary Marketing Communications - Sixth Edition (Ch. 3, 4, 7 & 13)
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Summary of the book 'Marketing Communications - Sixth Edition' (9781292135762) Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh Ch .3: How Marketing Communications Work Ch. 4: Marketing Communications Planning, Ch. 7: Media Planning Ch. 13: Measuring Campaign Effectiveness (p.519-536)

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  • Summary
  •  • 23 pages • 
  • by koenvanberkel • 
  • uploaded  13-02-2018
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Notes Marketing communications
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This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.

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  • Summary
  •  • 146 pages • 
  • by tv123 • 
  • uploaded  18-12-2018
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Newest summaries of Marketing Communications

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Marketing Communication Book Summary Chapter 3, 4, 7, 13. Marketing Communications: A European Perspective
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This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...

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  • Summary
  •  • 16 pages • 
  • by thijsverbraeken • 
  • uploaded  05-04-2021
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Summary Book Marketing Communication (De Pelsmacker et al., 2018)
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Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness

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  • Summary
  •  • 7 pages • 
  • by dilemmasmit • 
  • uploaded  13-06-2021
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