Marketing Communications

A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.

• Summary
•  • 36 pages • 
• By  amyvdt

Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14

• Summary
•  • 69 pages • 
• By  valeriekw

This is a summary of the Marketing Communication course. But at the same time the book by Pelsmatcker, Geuens & van den bergh (marketing communications, a european perspective, sixth edition (2017)). except chapter 3 and 12.

• Summary
•  • 72 pages • 
• By  xxjorienxx

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

• Summary
•  • 67 pages • 
• By  jasmindrinkenburg

Summary of everything you have to know for the MarCom exam. Includes all the lectures, compulsory articles and the chapters from the Pelsmacker book (6th edition)

• Summary
•  • 158 pages • 
• By  michelledenhartog

Marketing Communications Summary, Chapters: 1-11, 13-14 Book: Marketing Communications, A European Perspective 6th edition.

• Summary
•  • 95 pages • 
• By  Eefamds

Summary of the book 'Marketing Communications - Sixth Edition' (9781292135762) Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh Ch .3: How Marketing Communications Work Ch. 4: Marketing Communications Planning, Ch. 7: Media Planning Ch. 13: Measuring Campaign Effectiveness (p.519-536)

• Summary
•  • 23 pages • 
• By  koenvanberkel

This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.

• Summary
•  • 146 pages • 
• By  tv123

All Articles for the course Marketing Communications.

• Summary
•  • 42 pages • 
• By  Roxanneanker

Marketing communications. Sixth edition and all chapters.

• Summary
•  • 83 pages • 
• By  sgpvanlieshout

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

• Summary
•  • 67 pages • 
• By  jasmindrinkenburg

Summary of all lectures of the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University. Written in English. The summary contains all the notes and examples that are given during the lectures.

• Summary
•  • 41 pages • 
• By  Marlieee

This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.

• Summary
•  • 32 pages • 
• By  zombiedrool

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

• Summary
•  • 67 pages • 
• By  jasmindrinkenburg

A summary of the book

• Summary
•  • 38 pages • 
• By  floorvlamoen

This summary contains the compulsory chapters (3, 4, 7, & 13) of the book Marketing Communications: A European Perspective, sixth edition. This summary is written for the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University.

• Summary
•  • 19 pages • 
• By  Marlieee

This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.

• Summary
•  • 27 pages • 
• By  cherluna

Summary of all the lectures from MarCOm 2018-2019. I passed the course with an 8.5 with this summary! Send me an e-mail to get in touch so I can send you this one and other summaries for cheap!

• Summary
•  • 48 pages • 
• By  ellenclaassens

Summary of the course Marketing Communication 1st year IBC, 2nd period This is a summary of the book, the lecture slides, and the lecture notes

• Summary
•  • 36 pages • 
• By  julianekowitz

Summary book Marketing Communications sixth edition by Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. The summary is written in English with a number of Dutch comments. There are also images of models, tables and graphs. Chapter 1: Integrated communications Chapter 2: Branding Chapter 3: How marketing communications work (to Peripheral-route processing) Chapter 4: Marketing communications planning Chapter 5: Advertising Chapter 6: Online communication Chapter 7: Media planning...

• Summary
•  • 70 pages • 
• By  samstaassen