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Marketing Communications
Patrick De Pelsmacker, Maggie Geuens - ISBN: 9781292135762
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On this page you find summaries, notes, study guides and many more for the textbook Marketing Communications, written by Patrick De Pelsmacker & Maggie Geuens. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like Marketing, marketing communication, communication, Marketing Communication, marketing, Communications, IBC & summary will be dealt with.
Popular summaries Marketing Communications Notes

Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh

Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
- Summary
- • 69 pages •
Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh

Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14

A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.
- Summary
- • 36 pages •
A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
- Summary
- • 67 pages •
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

This is a summary of the Marketing Communication course. But at the same time the book by Pelsmatcker, Geuens & van den bergh (marketing communications, a european perspective, sixth edition (2017)). except chapter 3 and 12.
- Summary
- • 72 pages •
This is a summary of the Marketing Communication course. But at the same time the book by Pelsmatcker, Geuens & van den bergh (marketing communications, a european perspective, sixth edition (2017)). except chapter 3 and 12.

Marketing Communications Summary, Chapters: 1-11, 13-14
Book: Marketing Communications, A European Perspective 
6th edition.
- Summary
- • 95 pages •
Marketing Communications Summary, Chapters: 1-11, 13-14
Book: Marketing Communications, A European Perspective 
6th edition.

Summary of everything you have to know for the MarCom exam. Includes all the lectures, compulsory articles and the chapters from the Pelsmacker book (6th edition)
- Summary
- • 158 pages •
Summary of everything you have to know for the MarCom exam. Includes all the lectures, compulsory articles and the chapters from the Pelsmacker book (6th edition)

Summary of the book 'Marketing Communications - Sixth Edition' (9781292135762)
Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh
Ch .3: How Marketing Communications Work
Ch. 4: Marketing Communications Planning, 
Ch. 7: Media Planning
Ch. 13: Measuring Campaign Effectiveness (p.519-536)
- Summary
- • 23 pages •
Summary of the book 'Marketing Communications - Sixth Edition' (9781292135762)
Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh
Ch .3: How Marketing Communications Work
Ch. 4: Marketing Communications Planning, 
Ch. 7: Media Planning
Ch. 13: Measuring Campaign Effectiveness (p.519-536)

All Articles for the course Marketing Communications.
- Summary
- • 42 pages •
All Articles for the course Marketing Communications.

This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.
- Summary
- • 146 pages •
This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.

Marketing communications. Sixth edition and all chapters.
- Summary
- • 83 pages •
Marketing communications. Sixth edition and all chapters.
Latest notes & summaries Marketing Communications Notes

Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 
- Includes all powerpoint and lecture notes
- Summary
- • 58 pages •
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 
- Includes all powerpoint and lecture notes

A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
- Summary
- • 50 pages •
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.

A summary of the book
- Summary
- • 38 pages •
A summary of the book

This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.
- Summary
- • 27 pages •
This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.

As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.
- Summary
- • 162 pages •
As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.

Summary about communication theory, block 2.2 at the Hanze University of Applied Sciences. Also contains lecture notes and a summary of the chapters of the book: 1, 2, 4, 5, 6, 7, 9, 10, 11, 12, 13 and 14
- Summary
- • 35 pages •
Summary about communication theory, block 2.2 at the Hanze University of Applied Sciences. Also contains lecture notes and a summary of the chapters of the book: 1, 2, 4, 5, 6, 7, 9, 10, 11, 12, 13 and 14

Summary of all the lectures from MarCOm 2018-2019. I passed the course with an 8.5 with this summary! Send me an e-mail to get in touch so I can send you this one and other summaries for cheap!
- Summary
- • 48 pages •
Summary of all the lectures from MarCOm 2018-2019. I passed the course with an 8.5 with this summary! Send me an e-mail to get in touch so I can send you this one and other summaries for cheap!

Summary of the course Marketing Communication
1st year IBC, 2nd period
This is a summary of the book, the lecture slides, and the lecture notes
- Summary
- • 36 pages •
Summary of the course Marketing Communication
1st year IBC, 2nd period
This is a summary of the book, the lecture slides, and the lecture notes

Summary of Educational video's of Bachelor and Pre-master Course Marketing Communication
- Class notes
- • 23 pages •
Summary of Educational video's of Bachelor and Pre-master Course Marketing Communication

Summary Marketing Communications: A European Perspective by De Pelsmacker 6th edition; period 2, 2020.
- Summary
- • 53 pages •
Summary Marketing Communications: A European Perspective by De Pelsmacker 6th edition; period 2, 2020.