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Summaries Marketing Communications (1st edition)
Patrick De Pelsmacker, Maggie Geuens - ISBN: 9781292135762
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View all 46 summaries for Marketing Communications, written by Patrick De Pelsmacker, Maggie Geuens. The summaries for Marketing Communications are written by fellow students or tutors, making it easier for you to understand the content of the textbook. By finding the summary that matches your study style perfectly, studying will be a breeze.
Best selling summaries for Marketing Communications
Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
- Summary
- • 69 pages •
Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.
- Summary
- • 36 pages •
A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
- Summary
- • 67 pages •
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
This is a summary of the Marketing Communication course. But at the same time the book by Pelsmatcker, Geuens & van den bergh (marketing communications, a european perspective, sixth edition (2017)). except chapter 3 and 12.
- Summary
- • 72 pages •
This is a summary of the Marketing Communication course. But at the same time the book by Pelsmatcker, Geuens & van den bergh (marketing communications, a european perspective, sixth edition (2017)). except chapter 3 and 12.
Marketing Communications Summary, Chapters: 1-11, 13-14 Book: Marketing Communications, A European Perspective 6th edition.
- Summary
- • 95 pages •
Marketing Communications Summary, Chapters: 1-11, 13-14 Book: Marketing Communications, A European Perspective 6th edition.
This summary contains all lecture notes and content of the book 'Marketing Communications: A European Perspective' by P. De Pelsmacker (chapters 1-7 and 13-14). Passed the exam with 18/20.
- Summary
- • 129 pages •
This summary contains all lecture notes and content of the book 'Marketing Communications: A European Perspective' by P. De Pelsmacker (chapters 1-7 and 13-14). Passed the exam with 18/20.
Summary of everything you have to know for the MarCom exam. Includes all the lectures, compulsory articles and the chapters from the Pelsmacker book (6th edition)
- Summary
- • 158 pages •
Summary of everything you have to know for the MarCom exam. Includes all the lectures, compulsory articles and the chapters from the Pelsmacker book (6th edition)
Summary of the book 'Marketing Communications - Sixth Edition' (9781292135762) Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh Ch .3: How Marketing Communications Work Ch. 4: Marketing Communications Planning, Ch. 7: Media Planning Ch. 13: Measuring Campaign Effectiveness (p.519-536)
- Summary
- • 23 pages •
Summary of the book 'Marketing Communications - Sixth Edition' (9781292135762) Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh Ch .3: How Marketing Communications Work Ch. 4: Marketing Communications Planning, Ch. 7: Media Planning Ch. 13: Measuring Campaign Effectiveness (p.519-536)
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes
- Summary
- • 58 pages •
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes
This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.
- Summary
- • 146 pages •
This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.
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Newest summaries of Marketing Communications
This summary contains all lecture notes and content of the book 'Marketing Communications: A European Perspective' by P. De Pelsmacker (chapters 1-7 and 13-14). Passed the exam with 18/20.
- Summary
- • 129 pages •
This summary contains all lecture notes and content of the book 'Marketing Communications: A European Perspective' by P. De Pelsmacker (chapters 1-7 and 13-14). Passed the exam with 18/20.
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes
- Summary
- • 58 pages •
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
- Summary
- • 50 pages •
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
Summary 2021 marketing communication tilburg master marketing management
- Summary
- • 19 pages •
Summary 2021 marketing communication tilburg master marketing management
This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
- Summary
- • 16 pages •
This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
- Class notes
- • 28 pages •
Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness
- Summary
- • 7 pages •
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness
Short summary with all subjects for exams.
- Summary
- • 19 pages •
Short summary with all subjects for exams.
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- Summary
- • 19 pages •
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