Marketing Communications

A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.

• Summary
•  • 36 pages • 
• By  amyvdt

Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14

• Summary
•  • 69 pages • 
• By  valeriekw

This is a summary of the Marketing Communication course. But at the same time the book by Pelsmatcker, Geuens & van den bergh (marketing communications, a european perspective, sixth edition (2017)). except chapter 3 and 12.

• Summary
•  • 72 pages • 
• By  xxjorienxx

Summary of everything you have to know for the MarCom exam. Includes all the lectures, compulsory articles and the chapters from the Pelsmacker book (6th edition)

• Summary
•  • 158 pages • 
• By  michelledenhartog

Marketing Communications Summary, Chapters: 1-11, 13-14 Book: Marketing Communications, A European Perspective 6th edition.

• Summary
•  • 95 pages • 
• By  Eefamds

Summary of the book 'Marketing Communications - Sixth Edition' (9781292135762) Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh Ch .3: How Marketing Communications Work Ch. 4: Marketing Communications Planning, Ch. 7: Media Planning Ch. 13: Measuring Campaign Effectiveness (p.519-536)

• Summary
•  • 23 pages • 
• By  koenvanberkel

This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.

• Summary
•  • 146 pages • 
• By  tv123

All Articles for the course Marketing Communications.

• Summary
•  • 42 pages • 
• By  Roxanneanker

Marketing communications. Sixth edition and all chapters.

• Summary
•  • 83 pages • 
• By  sgpvanlieshout

Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.

• Summary
•  • 24 pages • 
• By  fleurkok

Clear summary of the web-lectures of Marketing and Communication in 2019. Here, you can find all the fundamental concepts seen in the lectures, as well as the clear explanation of all of them.

• Summary
•  • 16 pages • 
• By  carlottafarina

Summary of all the models and information necessary of the Marketing Communications book. All information is visible when you download the document. If something is not visible, please send me a message so I can send you my non-stuvia file

• Summary
•  • 14 pages • 
• By  Elinevandeven

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

• Summary
•  • 67 pages • 
• By  jasmindrinkenburg

This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.

• Summary
•  • 33 pages • 
• By  lu-isa

Summary of the book Marketing Communication Chapters: 3, 4, 6, and 13 MSc Marketing Management/ Marketing Analytics at Tilburg University

• Summary
•  • 29 pages • 
• By  maartjezielhuis

Chapter 3 4 7 13 written in 30 pages Marketing Communications: A European Perspective 6th Edition by Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh

• Summary
•  • 30 pages • 
• By  TiUstudent

A summary of the first 7 chapters in the book: 'Marketing Communications, A European Perspective' the 6th edition from 2017. Includes screenshots of many useful grids straight out of the book.

• Summary
•  • 26 pages • 
• By  suzannekruyswijk

Summary book Marketing Communications sixth edition by Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. The summary is written in English with a number of Dutch comments. There are also images of models, tables and graphs. Chapter 1: Integrated communications Chapter 2: Branding Chapter 3: How marketing communications work (to Peripheral-route processing) Chapter 4: Marketing communications planning Chapter 5: Advertising Chapter 6: Online communication Chapter 7: Media planning...

• Summary
•  • 70 pages • 
• By  samstaassen

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

• Summary
•  • 67 pages • 
• By  jasmindrinkenburg

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

• Summary
•  • 67 pages • 
• By  jasmindrinkenburg