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Marketing Communications

Prof Patrick de Pelsmacker, Prof Maggie Geuens - ISBN: 9781292135809

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On this page you find summaries, notes, study guides and many more for the textbook Marketing Communications, written by Prof Patrick de Pelsmacker & Prof Maggie Geuens. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like marketing, Communication, IBC, Marketing, Elaboration Likelikhood Model, International Business Communication, Marketing Communication & Marketing communication will be dealt with.

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