Consumer Behavior
Radboud Universiteit Nijmegen (RU)
Here are the best resources to pass Consumer Behavior. Find Consumer Behavior study guides, notes, assignments, and much more.
Popular textbooks
Leon G. Schiffman, Joseph L. Wisenblit
6 documents
Summary
Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 + 17 | 7th edition
Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
Kimtewoerd96
Summary
Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
PopularThis is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
britjes
Summary
Consumer behavior - Summary book chapters (short)
Summary of all the essential chapters of the book of Consumer Behavior in a very concise way.
vyneegilissen
Package deal
Master Marketing
Vier verplichte vakken samenvattingen 2019-2020 (blok 1&2). Zonder het Methodology vak. Zonder keuzevakken van blok 3.
TessaS98
Interview
Oefenvragen meerkeuze+open per hoofdstuk Consumer Behavior
In dit document vind je eindeloos veel oefenvragen die je kunt gebruiken voor het tentamen Consumer Behavior. Zowel meerkeuze als open vragen de antwoorden. Ze zijn gecategoriseerd per hoofdstuk, net zoals bij het gewone tentamen was (van Consumer Behavior op de Radboud Universiteit). Succes!
bedrijfskundesamenvatting
Summary
Consumer Behavior Summary (Book, Articles, and Lectures)
Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...
TessaS98
Summary
Summary Consumer Behavior Articles (2018/2019)
Summary of all the articles of the Consumer Behavior course (2018/2019). The following articles are included: Brinol et al (2015), Fransen et al (2015), MacInnis et al (1991), Hung et al (2017), Cacioppo et al (2018), Garnett et al (2014), Evans (2008), Evans and Stanovic (2013), Thaler and Sunstein (2008), Benartzi et al (2017) and Velema et al (2018).
Kimtewoerd96
Summary
Consumer Behavior book resume (Schiffman & Wisenblit)
Hoofdstukken 1tm9 en 14 en 15, samengevat.
lieke_alberts_20
Package deal
Sale! All-In-One Bundle Master Marketing
This all-in-one bundle includes: Summary Customer Behavior Peter & Olson 9th edition Summary Articles Customer Behavior (2016-2017) Summary Articles Marketing Performance (2016-2017) Summary Articles International Brand Management (2016-2017) Summary Articles Marketing & Innovation (2016-2017) Mindmap summary Methodology for Mark. & Str. Research
rosalieverkerk
Summary
Summary Articles Consumer Behavior 2016-2017
Summary of the articles for the course Consumer Behavior in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Bloemer & Kasper (2015) Zhang & Bloemer (2008) Shiv & Fedorikhin (1999) Huber et al. (2004) Van Birgelen et al. (2009) Delcourt et al. (2013) Till et al. (2008) Pochepstova et al. (2008) Neghina et al. (2016)
rosalieverkerk
Summary
Summary Consumer Behavior Peter & Olson 9th edition
Summary of the book Consumer Behavior & Marketing Strategy from Peter & Olson, 9th edition. Includes chapters 1 to 10 and 15 to 19 and important exhibits from these chapters. Master Marketing, Consumer Behavior, Radboud University, 2016-2017.
rosalieverkerk