Marketing

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

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Dr. Philip T. Kotler, Gary Armstrong

59 documents

Lloyd C. Harris, Nigel Piercy

27 documents

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Summary

Need help with some marketing? Here you can find all information for beginners!
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48

April 2026

2023/2024
This comprehensive marketing summary breaks down the essential foundations of marketing in a simple and structured way. It covers key concepts such as definitions, core principles, and fundamental frameworks that every student or beginner needs to understand. You’ll explore important topics like B2B (Business-to-Business) and B2C (Business-to-Consumer) models, learning how companies interact with different types of customers and how their strategies differ. The summary also includes clear e...
chedlyines
$13.33 More Info

Class notes

PEARSON BTEC LEVEL 3 MARKETING EXAM
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5

March 2026

2025/2026
Complete, well written, everything you need to know or take in your level 3 business marketing exam to get a minimum of a merit if followed this structure, fully reliable, approved structure
chandmuskan749
$14.85 More Info

Summary

Pearson BTEC level 3 business marketing exam notes
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2

March 2026

2025/2026
Well written, clear, definitions and everything you need to know to pass business level 3 marketing exam, fully informative,
chandmuskan749
$15.55 More Info

Summary

Marketing – University of Antwerp – Academic Year 2025–2026 – (19/20)
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139

February 2026

2025/2026
This document provides a concise but complete summary of the Marketing course for students TEW, HI, HIB (1st bachelor) and SEW (2nd bachelor). I got a 19/20 with this myself in the first session. The document also lists the parts that are emphasized in the lesson. It is based on Professor Eva Heeremans' lessons and course materials and bundles all slides with additional notes.
charlinelandtmeters
$12.08 More Info

Summary

Marketing Summary (requested for an exam)
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38

February 2026

2025/2026
A clear summary of marketing, including the most important things that are asked for in the exam. You don't need more than this to pass your marketing exam.
JansienLoos123
$4.23 More Info

Summary

Samenvatting Slides Marketing 2024-2025
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73

February 2026

2024/2025
This summary is based on the slides of the College of Marketing in 2024-2025 and 2025-2026.
JansienLoos123
$4.23 More Info

Summary

Marketing Management – Working Session 2, Ace & Tate Case Study, University Course (2025-2026) – STP Analysis, Customer Journey, Ansoff & SWOT Overview
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5

February 2026

2025/2026
This document covers a comprehensive marketing analysis of the eyewear brand Ace & Tate, focusing on segmentation, targeting, and positioning (STP), perceptual mapping, customer journey mapping, Ansoff growth strategies, and a SWOT analysis. It applies key marketing theory to a real-life brand case, making it suitable as a working session summary or exam preparation material for marketing management courses.
dijckmansnorah
$7.23 More Info

Summary

Marketing Summary 25/26 (16/20)
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55

January 2026

2024/2025
Marketing Summary taught by Prof. Heeremans. Includes a summary of all slides/chapters. The summary is 55 pages, which made me finish my first session 16/20. All the information is detailed, along with a clear structure and objectives for each chapter. Questions about the price, DM.
UAMasterTEW
$11.51 More Info