Vrije Universiteit Amsterdam (VU) • Msc. Marketing
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This is a short, but complete English summary of the article.
This is a short, but complete English summary of the article.
This is a short, but complete English summary of the article.
An English summary of chapters 1, 2, 3, 9, 10, 11, 12 of the book Introduction to Behavioural Research Methods.
This is a summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences" of Hilken, de Ruyter, Chylinski, Mahr and Keeling (2017)
This is a summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows" of Kalaignanam, Kushwaha and Rajavi (2018)
This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
This is a summary of the article "Is augmented reality technology an effective tool for e-commerce?" of Yim, Chu and Sauer (2017)
This is a summary of the article "Marketing analytics for data-rich environments" of Wedel and Kannan (2016)
This is a summary of the article "Positive effects of disruptive advertising on consumer preferences" of Bell and Buchner (2018)