Branding and Advertising (E_MKT_BA)

Summary all articles branding & advertising. Master marketing VU

These are summaries of the mandatory literature/articles of the course Branding & Advertising (BA) for 2019-2020.

Summary of the lectures and literature of the course Branding & Advertising, MSc Marketing at the Vrije Universiteit Amsterdam. Good luck!

Includes ALL lectures given by Peeter Verlegh and the guest lectures, compressed into 39 pages (incl. the papers).

Notes of the lectures of Branding and Advertising, MSc Marketing Vrije Universiteit.

This is a summary of all the material (articles & lectures) of Branding and Advertising for the MSc Marketing, sorted by lecture. This summary is as short as possible, without leaving important information out, so it contains all the important concepts, theories and studies. Good luck with your exam!

This is a short, but complete English summary of the article.

This is a short, but complete English summary of the article.

This is a short, but complete English summary of the article.