Samenvatting
Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"
- Instelling
- Vrije Universiteit Amsterdam (VU)
This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
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