NCOI

Marketing - Correct Answers - management process through which goods and services move from concept to the customer 4 P's of Marketing - Correct Answers 1) Product: identification, selection and development 2) Price 3) Place: selection of a distribution channel to reach the customers 4) Promotion:development and implementation of a promotional strategy Brand Identity - Correct Answers - visible elements of a brand (colors, design, logotype, name, symbol) that together identify...

Creating value for customers and building strong customer relationships - Correct Answer Marketing Sum of the tangible and intangible benefits and costs to them. Marketers can increase value of a customer offering by reducing price or increasing quality. - Correct Answer Value Apple, Nike, Geico, Budweiser, FedEx, Southwest - Correct Answer Great Marketing Companies Product, Price, Place, Promotion - Correct Answer Marketing Mix Consumers dislike the product and may even pay to a...

Marketing - Answer An organizational function and a set of processes for creating, communicating and delivering value to the customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing Management - Answer The art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. Things that are Marketed - Answer Goods, Persons, Events, Experi...

De probleemdefinitie is actueel en relevant voor de praktijk en sluit aan bij de inhoud van de opleiding. 7,5 (30%) De probleemdefinitie is actueel en relevant voor de praktijk en sluit aan bij de inhoud van de opleiding. Een relevante vraagstelling is uitgewerkt die aansluit op interne ontwikkeling. De inhoud wordt thematisch, beschrijvend, verklarend uiteengezet vanuit eerdere modules. De theorie wordt in voldoende mate toegepast vanuit diverse invalshoeken met voldoende horizontale/verti...