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Examen

Media Management 424 Questions with Accurate Answers
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38

julio 2025

2024/2025

A+
_______ deals in program time periods correct answer TV _________ deals in day parts correct answer radio "dual-product markets" correct answer 1st market: radio, TV, cable audiences 2nd market: selling advertising as demand for advertising rises, companies charge more when demand drops/audience erodes, decline in ad expenditures 3 types of data correct answer demographic psychographic geodemographic 4 rules to remember regarding hiring correct answer 1. if you m...
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Examen

MEJO 475 Final Questions with Accurate Answers
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18

julio 2025

2024/2025

A+
Advertising correct answer Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor Attitude correct answer A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea Belief correct answer A descriptive thought that a person holds about something Brand correct answer A name, term, sign, symbol, or design, or a combination of these, that identifies the product or service of one s...
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Examen

MEJO 101 QUESTIONS WITH ACCURATE ANSWERS
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26

julio 2025

2024/2025

A+
"all the news that’s fit to print" correct answer In regards to the front cover of The New York Times newspapers, what phrase is printed in the top left corner? "I believe that we should take special care in covering groups or individuals who have been wronged by the media in the past." correct answer In "The Journalist's Creed," which was assigned for reading, what is not part of the creed? (truthfulness) is necessary to maintain credibility and trust with publics c...
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Examen

MEJO 101 PRACTICE QUESTIONS WITH ACCURATE ANSWERS
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22

julio 2025

2024/2025

A+
According to Daniel Kreiss' lecture, which of the following was not a way that Obama's 2012 campaign used technology? A. With a mobile app that allowed canvassers to download and return walk sheets B. With a web platform called Dashboard that gamified volunteer activity C. With a targeted sharing protocols that mined an Obama supporter's Facebook network in search of friends the campaign wanted to register or persuade. D. With a blog about Obama's day-to-day activities that was u...
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Examen

MEJO 141 Final Exam Questions with Accurate Answers
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13

julio 2025

2024/2025

A+
"The right of the people to be secure in their persons, houses, papers and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue, but on probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized." Where is this from? correct answer The Fourth Amendment A popular local minister has been arrested in a prostitution sting. In deciding whether to print his na...
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Examen

MEJO 441 - EXAM 1 QUESTIONS WITH ACCURATE ANSWERS
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8

julio 2025

2024/2025

A+
advertising and the use of gay vague correct answer gay vague: the "wink" to the gay viewer to translate and decode the advertisements in ways that can be read by gay people as representing them and their lives - not directly advertising to them - gays have a lot of disposable income alternative coverage correct answer - took long time after Stoneall of news coverage of homosexuality to get past clichéd language and oftentimes dehumanizing characterizations - lesbians and gay men i...
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Examen

MEJO 377 Final Exam Questions with Accurate Answers
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24

julio 2025

2024/2025

A+
Anyone can and does publish correct answer Careers in Media correct answer - where sports fans find news and updates about their favorite teams and players -sports media members inform, educate, persuade and entertain Commonly held beliefs correct answer people may believe something just because the general public does Communicating with the masses correct answer Two-step communication model People select information depending on their various states of knowledge or their predisposit...
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Examen

MEJO MIDTERM ANSWERS, MEJO END OF SEMESTER EXAM, MEJO MIDTERM
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35

julio 2025

2024/2025

A+
___% of all information transmitted to the brain is visual. A- 90 B- 30 C- 20 correct answer A "If you can't advertise yourself, what hope do you have of advertising anything else?" Professor Kayye shared this quote from which famous advertising leader? A. Bill Bernbach B. Kim Kardashian C. Don Draper D. Leo Burnett E. David Oglivy correct answer E A boundary spanner primarily: A. Builds relationships between a company and its publics B. Has long arms C. Avoids doing...
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Examen

MEJO 137 FINAL QUESTIONS WITH ACCURATE ANSWERS
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6

julio 2025

2024/2025

A+
A crisis is a potentially hazardous, threatening, or damaging natural or man-made situation that poses a threat to life, safety, property, or reputation. correct answer True A media kit (press kit) is typically a print or electronic folder containing news releases, media advisories, fact sheets, photos, and features about a new product, an event, or other newsworthy projects undertaken by an organization. correct answer true An electronic press kit (EPK) is the digital equivalent of a radi...
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