MEJO 377 Final Exam Questions
with Accurate Answers
Anyone can and does publish correct answer
Careers in Media correct answer - where sports fans find news and updates about
their favorite teams and players
-sports media members inform, educate, persuade and entertain
Commonly held beliefs correct answer people may believe something just
because the general public does
Communicating with the masses correct answer Two-step communication model
People select information depending on their various states of knowledge or their
predisposition. Receivers talk to each other and they are influenced by opinion
leaders
Conditioning correct answer influence based on everything you come into contact
with
Crisis comms correct answer can range from an inappropriate tweet sent out by
and athlete to announcements related to natural disasters at a sporting venue
Cultivation theory correct answer explores how those children or audience
members may be persuaded to purchase certain products
argues that TV programming in general tells consistent and repetitive stories
across different types of content
,Diffusion of Innovation Theory correct answer A theory developed by E.M. Rogers
to explain how a new idea or product gains acceptance and diffuses (or spreads)
through a specific population or subset of an organization.
with enough time, tech products are adopted by wider society as a whole
Electronic and visual media correct answer -rapidly changing field due to tech
advancements
-ESPN remains industry leader
-Podcasts and satellite radio shows are taking over
entertainment correct answer relaxing and satisfying physical and social needs
Example of the two-step communication model correct answer Influencer
Marketing
Examples of athletes screwing up using social media correct answer KD's burner
tweets and Marvin Austin's tweet lead to UNC's athletic scandal
Examples of sports performance correct answer amateur
pro
sports business
fitness
membership organizations
firms
, examples of sports production correct answer outfitting products
performance production products
examples of sports promotion correct answer merch
events
media relations
sponsorship
endorsement
Examples of the diffusion of innovation theory in sports correct answer media
coverage of head trauma and resulting demands for better concussion protocol;
new design trends- fashionable monitors for tracking personal fitness; new tech-
ultra high def TVs for watching sports
Facts correct answer make it easier to believe or disbelieve something
Famous quote from Dyreson correct answer Sport had become an opiate
Famous sports people in the 1920s correct answer Babe Ruth, Ty Cobb, and
Grantland Rice
First-hand beliefs correct answer these can be core/central (most important and
based on values) or peripheral (can be isolated and outwardly influenced)
First-hand knowledge correct answer most powerful attitude former
with Accurate Answers
Anyone can and does publish correct answer
Careers in Media correct answer - where sports fans find news and updates about
their favorite teams and players
-sports media members inform, educate, persuade and entertain
Commonly held beliefs correct answer people may believe something just
because the general public does
Communicating with the masses correct answer Two-step communication model
People select information depending on their various states of knowledge or their
predisposition. Receivers talk to each other and they are influenced by opinion
leaders
Conditioning correct answer influence based on everything you come into contact
with
Crisis comms correct answer can range from an inappropriate tweet sent out by
and athlete to announcements related to natural disasters at a sporting venue
Cultivation theory correct answer explores how those children or audience
members may be persuaded to purchase certain products
argues that TV programming in general tells consistent and repetitive stories
across different types of content
,Diffusion of Innovation Theory correct answer A theory developed by E.M. Rogers
to explain how a new idea or product gains acceptance and diffuses (or spreads)
through a specific population or subset of an organization.
with enough time, tech products are adopted by wider society as a whole
Electronic and visual media correct answer -rapidly changing field due to tech
advancements
-ESPN remains industry leader
-Podcasts and satellite radio shows are taking over
entertainment correct answer relaxing and satisfying physical and social needs
Example of the two-step communication model correct answer Influencer
Marketing
Examples of athletes screwing up using social media correct answer KD's burner
tweets and Marvin Austin's tweet lead to UNC's athletic scandal
Examples of sports performance correct answer amateur
pro
sports business
fitness
membership organizations
firms
, examples of sports production correct answer outfitting products
performance production products
examples of sports promotion correct answer merch
events
media relations
sponsorship
endorsement
Examples of the diffusion of innovation theory in sports correct answer media
coverage of head trauma and resulting demands for better concussion protocol;
new design trends- fashionable monitors for tracking personal fitness; new tech-
ultra high def TVs for watching sports
Facts correct answer make it easier to believe or disbelieve something
Famous quote from Dyreson correct answer Sport had become an opiate
Famous sports people in the 1920s correct answer Babe Ruth, Ty Cobb, and
Grantland Rice
First-hand beliefs correct answer these can be core/central (most important and
based on values) or peripheral (can be isolated and outwardly influenced)
First-hand knowledge correct answer most powerful attitude former
