Media Management 424
Questions with Accurate Answers
_______ deals in program time periods correct answer TV
_________ deals in day parts correct answer radio
"dual-product markets" correct answer 1st market: radio, TV, cable audiences
2nd market: selling advertising
as demand for advertising rises, companies charge more
when demand drops/audience erodes, decline in ad expenditures
3 types of data correct answer demographic
psychographic
geodemographic
4 rules to remember regarding hiring correct answer 1. if you make a mistake,
correct it
2. you hired them, you didn't marry them
,3. it only reflects badly on you if you don't do something about it
4. if you're successful 70% of the time, you're doing well
4 types of market structure correct answer monopoly
oligopoly
monopolistic competition
perfect competition
5 ethical duties correct answer duty to self
duty to audience
duty to employer/organization
duty to professional colleagues
duty to society
80-20 rule correct answer 80 percent of the work is done by 20 percent of the
workers
,amortization correct answer deals with INTANGIBLE assets
programming rights like syndicated programs and sports rights
amortization correct answer intangible assets like programming
assets = _____ + _______ correct answer assets = liabilities + owner's equity
assets correct answer the properties of value such as cash, equipment, buildings
and land
at will correct answer at will employment is a term used for contractual
relationships in which an employee can be dismissed by an employer for any
reason and without warning
balance sheet correct answer represents how much a business has, how much it
goes and the investment of the owner - a SNAPSHOT at a point in time
balance sheet: assets, liabilities and owner's equity correct answer assets
represent the value of anything owned
liabilities represent debt
owner's equity refers to the financial interest held by the firm's owner
, barriers to entry correct answer obstacles new sellers must overcome before
entering a particular market:
capital investments/costs
regulatory policy
big data correct answer information too large or complex to manipulate with
standard methods
social media, server logs, clickstream
by law, companies cannot ask what when interviewing? correct answer questions
related to age, gender, religion, race or sexual orientation
call-out research correct answer considers specific demographic groups and
different types of media content
capitalization ratios correct answer represented by preferred and common stock
cash flows correct answer gross revenues minus expenses
codes and mission statements correct answer two ways media practitioners and
companies publicly identify their business values
Questions with Accurate Answers
_______ deals in program time periods correct answer TV
_________ deals in day parts correct answer radio
"dual-product markets" correct answer 1st market: radio, TV, cable audiences
2nd market: selling advertising
as demand for advertising rises, companies charge more
when demand drops/audience erodes, decline in ad expenditures
3 types of data correct answer demographic
psychographic
geodemographic
4 rules to remember regarding hiring correct answer 1. if you make a mistake,
correct it
2. you hired them, you didn't marry them
,3. it only reflects badly on you if you don't do something about it
4. if you're successful 70% of the time, you're doing well
4 types of market structure correct answer monopoly
oligopoly
monopolistic competition
perfect competition
5 ethical duties correct answer duty to self
duty to audience
duty to employer/organization
duty to professional colleagues
duty to society
80-20 rule correct answer 80 percent of the work is done by 20 percent of the
workers
,amortization correct answer deals with INTANGIBLE assets
programming rights like syndicated programs and sports rights
amortization correct answer intangible assets like programming
assets = _____ + _______ correct answer assets = liabilities + owner's equity
assets correct answer the properties of value such as cash, equipment, buildings
and land
at will correct answer at will employment is a term used for contractual
relationships in which an employee can be dismissed by an employer for any
reason and without warning
balance sheet correct answer represents how much a business has, how much it
goes and the investment of the owner - a SNAPSHOT at a point in time
balance sheet: assets, liabilities and owner's equity correct answer assets
represent the value of anything owned
liabilities represent debt
owner's equity refers to the financial interest held by the firm's owner
, barriers to entry correct answer obstacles new sellers must overcome before
entering a particular market:
capital investments/costs
regulatory policy
big data correct answer information too large or complex to manipulate with
standard methods
social media, server logs, clickstream
by law, companies cannot ask what when interviewing? correct answer questions
related to age, gender, religion, race or sexual orientation
call-out research correct answer considers specific demographic groups and
different types of media content
capitalization ratios correct answer represented by preferred and common stock
cash flows correct answer gross revenues minus expenses
codes and mission statements correct answer two ways media practitioners and
companies publicly identify their business values
