MEJO 101 QUESTIONS WITH
ACCURATE ANSWERS
"all the news that’s fit to print" correct answer In regards to the front cover of
The New York Times newspapers, what phrase is printed in the top left corner?
"I believe that we should take special care in covering groups or individuals who
have been wronged by the media in the past." correct answer In "The Journalist's
Creed," which was assigned for reading, what is not part of the creed?
(truthfulness) is necessary to maintain credibility and trust with publics correct
answer What is honesty?
A design and management framework that develops solutions to problems by
involving the human perspective in all steps of the problem-solving process.
correct answer What is the concept human-centered design and what does it
mean?
a middleman, called either a broker or an infomediary, gathers information from
two or more suppliers on pricing and availability of products, then relays that
information to would-be customers. correct answer what is reintermediation?
a strategic communication process that builds mutually beneficial relationships
between organizations and their publics. correct answer What is public relations?
A tactic correct answer The Change Direction's campaign is an example of
,a tech. to understand text/ voice-based commands (ex. Siri hears you ask a
question→ translates words→ constructs answer & response) correct answer
What does NLP (natural language processing) enable?
Advertising offers a range of careers correct answer Identify the TRUE statement
about building a career in advertising
All of the above correct answer According to Mr. Griffiths, the role of the media is
to __________. (educate the public, hold government and industry accountable,
comfort the afflicted and afflict the comfortable, make sure justice is done, all of
the above)
All of the above correct answer According to the reading, Cases in Public
Relations Management, which of the following could be a stakeholder?
(employees, shareholders, governmental officials, consumer advocates, all of the
above)
All of the above correct answer According to the reading, Cases in Public
Relations Management, which of the following could be a stakeholder?
(Employees, Shareholders, Governmental officials, Consumer advocates, All of the
above)
All of the above correct answer According to the reading, Don't Let a Crisis
become Your Legacy. "School can no longer be certain they'sll avoid the media
spotlight or trust that their hard-earned reputations will protect them." Which of
the following are ways they can protect their brand? (All of the above, have a
crisis communication playbook prepared, filled with ways for university officials to
react in following ways for different scenarios, have a small, experienced crisis
team prepared to act decisively, practice social listening to see what key
stakeholders are saying on the web)
, All of the above correct answer Based on the class panel, which of the following
tactics can you use to be an effective
PR communicator? (relationship management practices, social media, traditional
media relations, only B and C, All of the above)
All of the Above correct answer Based on Thornburg's lecture, which of these did
Hunt Allcott and Matthew Gentzkow use in their definition of "fake news"?
(it is intentionally false, it is verifiably false, it could mislead readers, all of the
above)
All of the above correct answer Based on your assigned reading of Journalism
Essentials, news story bias can be
found in: (The angle of the story, Types of sources used to tell the story, Images
that accompany the story, Word selection, All of the above)
All of the above correct answer PR practitioners work to varying degrees with
several forms of media, including: (Earned Media, Paid Media, Owned Media,
Shared Media, All of the above)
All of the above correct answer Public relations involves building and maintaining
relationships with: (All of the above, Media, Publics, Organizations, & Society)
All of the above correct answer Toyota wanted to advise the 2017 Toyota Mirai to
scientists. They decided to create a bot to make the ad. Which of the following did
creators of the bot have to consider? (How to make the AI speak in proper
sentences, How to show the AI the differences between noun, adjectives,
pronouns, etc., How to convey meaning through multiple sentences, strung
together , all of the above)
ACCURATE ANSWERS
"all the news that’s fit to print" correct answer In regards to the front cover of
The New York Times newspapers, what phrase is printed in the top left corner?
"I believe that we should take special care in covering groups or individuals who
have been wronged by the media in the past." correct answer In "The Journalist's
Creed," which was assigned for reading, what is not part of the creed?
(truthfulness) is necessary to maintain credibility and trust with publics correct
answer What is honesty?
A design and management framework that develops solutions to problems by
involving the human perspective in all steps of the problem-solving process.
correct answer What is the concept human-centered design and what does it
mean?
a middleman, called either a broker or an infomediary, gathers information from
two or more suppliers on pricing and availability of products, then relays that
information to would-be customers. correct answer what is reintermediation?
a strategic communication process that builds mutually beneficial relationships
between organizations and their publics. correct answer What is public relations?
A tactic correct answer The Change Direction's campaign is an example of
,a tech. to understand text/ voice-based commands (ex. Siri hears you ask a
question→ translates words→ constructs answer & response) correct answer
What does NLP (natural language processing) enable?
Advertising offers a range of careers correct answer Identify the TRUE statement
about building a career in advertising
All of the above correct answer According to Mr. Griffiths, the role of the media is
to __________. (educate the public, hold government and industry accountable,
comfort the afflicted and afflict the comfortable, make sure justice is done, all of
the above)
All of the above correct answer According to the reading, Cases in Public
Relations Management, which of the following could be a stakeholder?
(employees, shareholders, governmental officials, consumer advocates, all of the
above)
All of the above correct answer According to the reading, Cases in Public
Relations Management, which of the following could be a stakeholder?
(Employees, Shareholders, Governmental officials, Consumer advocates, All of the
above)
All of the above correct answer According to the reading, Don't Let a Crisis
become Your Legacy. "School can no longer be certain they'sll avoid the media
spotlight or trust that their hard-earned reputations will protect them." Which of
the following are ways they can protect their brand? (All of the above, have a
crisis communication playbook prepared, filled with ways for university officials to
react in following ways for different scenarios, have a small, experienced crisis
team prepared to act decisively, practice social listening to see what key
stakeholders are saying on the web)
, All of the above correct answer Based on the class panel, which of the following
tactics can you use to be an effective
PR communicator? (relationship management practices, social media, traditional
media relations, only B and C, All of the above)
All of the Above correct answer Based on Thornburg's lecture, which of these did
Hunt Allcott and Matthew Gentzkow use in their definition of "fake news"?
(it is intentionally false, it is verifiably false, it could mislead readers, all of the
above)
All of the above correct answer Based on your assigned reading of Journalism
Essentials, news story bias can be
found in: (The angle of the story, Types of sources used to tell the story, Images
that accompany the story, Word selection, All of the above)
All of the above correct answer PR practitioners work to varying degrees with
several forms of media, including: (Earned Media, Paid Media, Owned Media,
Shared Media, All of the above)
All of the above correct answer Public relations involves building and maintaining
relationships with: (All of the above, Media, Publics, Organizations, & Society)
All of the above correct answer Toyota wanted to advise the 2017 Toyota Mirai to
scientists. They decided to create a bot to make the ad. Which of the following did
creators of the bot have to consider? (How to make the AI speak in proper
sentences, How to show the AI the differences between noun, adjectives,
pronouns, etc., How to convey meaning through multiple sentences, strung
together , all of the above)
