MEJO 137 FINAL QUESTIONS WITH ACCURATE
ANSWERS
A crisis is a potentially hazardous, threatening, or damaging natural or man-made
situation that poses a threat to life, safety, property, or reputation. correct
answer True
A media kit (press kit) is typically a print or electronic folder containing news
releases, media advisories, fact sheets, photos, and features about a new product,
an event, or other newsworthy projects undertaken by an organization. correct
answer true
An electronic press kit (EPK) is the digital equivalent of a radio media tour,
featuring a series of pre-booked, one-on-one interviews from a fixed location.
correct answer False
At a press conference, communication is two-way. correct answer True
Journalists write primarily for mass audiences, and PR professionals segment
audiences by demographic and psychographic characteristics to target key
publics. correct answer True
Media pitches can take the form of conversations, letters, emails, texts, or social
media posts directed toward reporters and journalists. correct answer True
This individual document is known as the "workhorse" in PR because of its
frequent use in crafting and distributing official statements, news, or
, announcements that inform the media about noteworthy events or activities.
correct answer Press release/ news release
This type of information helps to analyze audiences based on their lifestyles.
attitudes, values, and beliefs. correct answer Psychographics
What is the name of the short summary paragraph at the end of a news release
that provides contact information and a thumbnail sketch about the organization
issuing the news release? correct answer Boilerplate
Which component of the PR RACE Model refers to identifying the problem.
situation, or opportunity for campaign implementation? correct answer Research
Which of the following data sets encompasses region, income, age. gender. or
education? correct answer Demographics
Which of the following guides professional conduct and helps determine right or
wrong behavior? correct answer Ethics
Which of the following in public opinion projects and PR campaigns is an activity
or process in which a communicator attempts to induce a change in the belief,
attitude, or behavior of another person or group of persons through the
transmission of a message in a context in which the individual(s) has some degree
of free choice. correct answer Persuasion
Which of the following indicates using select words, facts, or themes to present
information and to influence or shape how the information is prioritized or
perceived? correct answer Framing
ANSWERS
A crisis is a potentially hazardous, threatening, or damaging natural or man-made
situation that poses a threat to life, safety, property, or reputation. correct
answer True
A media kit (press kit) is typically a print or electronic folder containing news
releases, media advisories, fact sheets, photos, and features about a new product,
an event, or other newsworthy projects undertaken by an organization. correct
answer true
An electronic press kit (EPK) is the digital equivalent of a radio media tour,
featuring a series of pre-booked, one-on-one interviews from a fixed location.
correct answer False
At a press conference, communication is two-way. correct answer True
Journalists write primarily for mass audiences, and PR professionals segment
audiences by demographic and psychographic characteristics to target key
publics. correct answer True
Media pitches can take the form of conversations, letters, emails, texts, or social
media posts directed toward reporters and journalists. correct answer True
This individual document is known as the "workhorse" in PR because of its
frequent use in crafting and distributing official statements, news, or
, announcements that inform the media about noteworthy events or activities.
correct answer Press release/ news release
This type of information helps to analyze audiences based on their lifestyles.
attitudes, values, and beliefs. correct answer Psychographics
What is the name of the short summary paragraph at the end of a news release
that provides contact information and a thumbnail sketch about the organization
issuing the news release? correct answer Boilerplate
Which component of the PR RACE Model refers to identifying the problem.
situation, or opportunity for campaign implementation? correct answer Research
Which of the following data sets encompasses region, income, age. gender. or
education? correct answer Demographics
Which of the following guides professional conduct and helps determine right or
wrong behavior? correct answer Ethics
Which of the following in public opinion projects and PR campaigns is an activity
or process in which a communicator attempts to induce a change in the belief,
attitude, or behavior of another person or group of persons through the
transmission of a message in a context in which the individual(s) has some degree
of free choice. correct answer Persuasion
Which of the following indicates using select words, facts, or themes to present
information and to influence or shape how the information is prioritized or
perceived? correct answer Framing
