MEJO 101 PRACTICE QUESTIONS
WITH ACCURATE ANSWERS
According to Daniel Kreiss' lecture, which of the following was not a way that
Obama's 2012 campaign used technology?
A. With a mobile app that allowed canvassers to download and return walk sheets
B. With a web platform called Dashboard that gamified volunteer activity
C. With a targeted sharing protocols that mined an Obama supporter's Facebook
network in search of friends the campaign wanted to register or persuade.
D. With a blog about Obama's day-to-day activities that was used to connect with
younger voters
E. With Obama using Twitter as a way to communicate with voters. correct
answer D
According to Lois Boynton, public relations is defined as a strategic
communication
process that builds a(n) ____________ relationship between organizations and
their publics.
A. Mutually beneficial
B. Intimate
C. One-sided
D. Demanding
E. Exclusive correct answer A
According to Mr. Griffiths, the role of the media is to __________.
A. educate the public
,B. hold government and industry accountable
C. comfort the afflicted and afflict the comfortable
D. make sure justice is done
E. All of the above correct answer E
According to PR Daily, what not a key responsibility for PR professionals today?
A. Ghostwriting for CEOs and other executives
B. Crisis communications
C. Trendspotting
D. Maintaining face-to-face, one-on-one relationships with regular customers.
E. Maintaining relationships with "influencers" and bloggers correct answer D
According to PR Daily, what not a key responsibility for PR professionals today?
A. Ghostwriting for CEOs and other executives
B. Crisis communications
C. Trendspotting
D. Maintaining face-to-face, one-on-one relationships with regular customers.
E. Maintaining relationships with "influencers" and bloggers correct answer D
According to Prof. Lois Boyton's lecture, how is a strategy different from a tactic?
A. Strategies identify broad goals
B. Strategies answer "how?"
C. Strategies are narrow or close-up
D. Strategies are the execution of tactics
, E. Strategies have a measurable result correct answer A
According to The Atlantic, what was "the test Trump failed"?
A. Public voluntary disclosure of his tax returns.
B. His response to the Charlottesville protests.
C. Fair credentialing of White House news media
D. Ensuring the safety of reporters at his rallies
E. His uneven condemnation of anonymous sources correct answer B
According to the Prof. Daniel Kreiss' assigned lecture, the Democratic National
Committee helped Obama return to office for his second term by doing what?
A. Grouping individual voters into demographic categories, such as age or gender,
in order to reach them the same way consumer marketers do.
B. Treating voters as individuals, rather than relying on small samples as
representatives of the whole population.
C. Targeting Democrats who weren't registered to vote yet.
D. Doubling the amount of calls made to potential Democratic voters
E. Using technology to retrieve top-secret information about the Republican
campaign. correct answer B
According to the reading, Cases in Public Relations Management, which of the
following
could be a stakeholder?
A. Employees
B. Shareholders
C. Governmental officials
WITH ACCURATE ANSWERS
According to Daniel Kreiss' lecture, which of the following was not a way that
Obama's 2012 campaign used technology?
A. With a mobile app that allowed canvassers to download and return walk sheets
B. With a web platform called Dashboard that gamified volunteer activity
C. With a targeted sharing protocols that mined an Obama supporter's Facebook
network in search of friends the campaign wanted to register or persuade.
D. With a blog about Obama's day-to-day activities that was used to connect with
younger voters
E. With Obama using Twitter as a way to communicate with voters. correct
answer D
According to Lois Boynton, public relations is defined as a strategic
communication
process that builds a(n) ____________ relationship between organizations and
their publics.
A. Mutually beneficial
B. Intimate
C. One-sided
D. Demanding
E. Exclusive correct answer A
According to Mr. Griffiths, the role of the media is to __________.
A. educate the public
,B. hold government and industry accountable
C. comfort the afflicted and afflict the comfortable
D. make sure justice is done
E. All of the above correct answer E
According to PR Daily, what not a key responsibility for PR professionals today?
A. Ghostwriting for CEOs and other executives
B. Crisis communications
C. Trendspotting
D. Maintaining face-to-face, one-on-one relationships with regular customers.
E. Maintaining relationships with "influencers" and bloggers correct answer D
According to PR Daily, what not a key responsibility for PR professionals today?
A. Ghostwriting for CEOs and other executives
B. Crisis communications
C. Trendspotting
D. Maintaining face-to-face, one-on-one relationships with regular customers.
E. Maintaining relationships with "influencers" and bloggers correct answer D
According to Prof. Lois Boyton's lecture, how is a strategy different from a tactic?
A. Strategies identify broad goals
B. Strategies answer "how?"
C. Strategies are narrow or close-up
D. Strategies are the execution of tactics
, E. Strategies have a measurable result correct answer A
According to The Atlantic, what was "the test Trump failed"?
A. Public voluntary disclosure of his tax returns.
B. His response to the Charlottesville protests.
C. Fair credentialing of White House news media
D. Ensuring the safety of reporters at his rallies
E. His uneven condemnation of anonymous sources correct answer B
According to the Prof. Daniel Kreiss' assigned lecture, the Democratic National
Committee helped Obama return to office for his second term by doing what?
A. Grouping individual voters into demographic categories, such as age or gender,
in order to reach them the same way consumer marketers do.
B. Treating voters as individuals, rather than relying on small samples as
representatives of the whole population.
C. Targeting Democrats who weren't registered to vote yet.
D. Doubling the amount of calls made to potential Democratic voters
E. Using technology to retrieve top-secret information about the Republican
campaign. correct answer B
According to the reading, Cases in Public Relations Management, which of the
following
could be a stakeholder?
A. Employees
B. Shareholders
C. Governmental officials
