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Consumer Markets and Buyer Behavior
This document explains the Consumer Markets and Buyer Behavior. Throughly explains topics like the Consumer Decision Making Process, Consumer Behavior Model, Characteristics of Consumer Behavior, and includes a diagram of Fishbein's Multi Attribute Model
- Class notes
- • 6 pages •
This document explains the Consumer Markets and Buyer Behavior. Throughly explains topics like the Consumer Decision Making Process, Consumer Behavior Model, Characteristics of Consumer Behavior, and includes a diagram of Fishbein's Multi Attribute Model
Product Development
This document includes information about what Product Development is, and then observes the many different strategies that Marketers use like the Blue Ocean Strategy, Red Ocean Strategy, and explains the stages of Life Cycle Strategies
- Class notes
- • 6 pages •
This document includes information about what Product Development is, and then observes the many different strategies that Marketers use like the Blue Ocean Strategy, Red Ocean Strategy, and explains the stages of Life Cycle Strategies
Introduction to Marketing
Intro notes to Marketing. Explains what Marketing is, the process behind Marketing, Need vs Wants for consumers. Also include Diagrams and charts to visually explain the process as well as examples of companies in real life.
- Class notes
- • 5 pages •
Intro notes to Marketing. Explains what Marketing is, the process behind Marketing, Need vs Wants for consumers. Also include Diagrams and charts to visually explain the process as well as examples of companies in real life.
Marketing Loyalty notes
Discusses the economics of loyalty, customer satisfaction, and the importance of word of mouth, ASCI, and the relationship of loyalty and growth
- Class notes
- • 4 pages •
Discusses the economics of loyalty, customer satisfaction, and the importance of word of mouth, ASCI, and the relationship of loyalty and growth
Ethics of Marketing
These notes describe the main Ethics of Marketing. Includes examples of companies violating/following ethics of marketing, impact on consumers and advertising laws.
- Class notes
- • 2 pages •
These notes describe the main Ethics of Marketing. Includes examples of companies violating/following ethics of marketing, impact on consumers and advertising laws.