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Introduction of Marketing - Question and Answers 1. Define marketing in your own words. 2. Explain what is meant by customer's demands. How do these differ from needs? 3. Why is it important for the marketer to develop a long-term relationship with consumers? 4. List and briefly explain the core marketing concepts. 5. Using a company of your choice as an example, describe the tasks of the marketer. 6. What is the marketing mix? Using a product that is known to you, describe the e...

Marketing and the organisation 1. Marketing and the organisation 2. Strategic implications of marketing orientation 3. The evolution of a marketing organisation 4. Product marketing structure 5. Sales or customer-based marketing structure 6. Marketing orientation 7. Social responsibility and human orientation 8. Product–customer structure 9. Comparison of marketing structures 10. Co-ordination of marketing with other management functions  11. Marketing and finance 12. Relatio...

Marketing Concept 1. What is the marketing concept? What three key areas does the marketing concept involve? 2. A marketing-orientated firm may choose not to deliver the benefits sought by customers, because these benefits are not in the best interests of the individual or society. List three current situations where a company may need to show social responsibility. 3. Describe the difference between production orientation and product orientation in a company. 4. What is me...

Marketing Concepts - Marketing concepts - Marketing and Social responsibility - Importance of Marketing - Relationship Marketing

Introduction to Marketing Principles - Questions and Answers 1. Define marketing in your own words. 2. Explain what is meant by customer's demands. How do these differ from needs? 3. Why is it important for the marketer to develop a long-term relationship with consumers? 4. List and briefly explain the core marketing concepts. 5. Using a company of your choice as an example, describe the tasks of the marketer. 6. What is the marketing mix? Using a product that is known to ...

Summary Content; Balance of Payment Economic Recession Monetary Policy vs. Fiscal Policy PPF Scarcity Mixed Economy

List the steps in the personal selling process. Strategic Planning, Marketing Planning, Business Planning & Corporate Planning Marketing Planning Process Competitive Orientated Approaches to Pricing Promotional Methods List of potential customers sources and techniques

Draw a diagram showing the various steps that are taken in the pricing of a product. Steps taken in pricing of a product.

List the steps in the personal selling process. Steps in the personal selling process

Strategic planning is a critical process that organizations engage in to identify what they are and where they want to be in the future. (a) Identify the three levels of strategy. (b) Explain where marketing planning fits into this process. (c) Describe the benefits of marketing planning

The third step in the marketing planning process is an internal and external analysis of the strengths, weaknesses, opportunities and threats. Explain what this would involve for the marketer.

Discuss the following competitive-orientated approaches to pricing: (a) Product-analysis pricing (b) Competition-oriented pricing (c) Full-line pricing

Discuss promotional methods that can be used to drive sales in the consumer market.

Discuss the best sources and techniques for building a list of potential customers during prospecting.

Balance of Payments Issued by a Country: Deficit or Surplus? Introduction to Balance of Payments What is a Deficit or Surplus? Causes of Deficits and Surpluses Balancing a Country's Balance of Payments Impact of Balance of Payments Deficits and Surpluses on the Economy

What is an economic recession? Causes of recession Impact of recession The measures/solutions to the economic downturn

Fiscal Policy vs. Monetary Policy Definitions Expansionary and Contractionary Strengths and weaknesses

Production Possibility Curve Definition Explain the relationship between scarcity and production possibility frontier. Conclusion

They are all caused by scarcity, because the people concerned cannot consume as much as they would like. Definition of scarcity What caused by scarcity Types of scarcity Measures to solve scarcity Conclusion