MNM1503 Introduction To Marketing
University of South Africa (Unisa)
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Package deal
MARKETING MANAGEMENT SUMMARY PACK NOTES
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--25January 2023
- Topics Covered: 
Introduction of Marketing Management
Marketing Concept - Summary notes
Marketing and the Organisation - Summary notes
Marketing Management Process - Summary notes
The Marketing Environment - Summary Notes
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reigntutorstc90
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Summary
The Marketing Environment - Summary Notes
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--27January 20232022/2023Available in bundle
- The Marketing Environment 
CONTENTS: 
Introduction 
The Enterprise and the Environment 
Marketing Defined from a Micro and a Macro Perspective 
The Marketing Environment 
The Micro Environment 
The Market Environment 
The Macro Environment 
Profit and Non-profit Organisations 
Environmental Scanning and Forecasting
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$3.86 More Info
reigntutorstc90
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Summary
Marketing Management Process - Summary notes
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--18January 20232022/2023Available in bundle
- Marketing Management Process 
1. The marketing management process 
2. The strategic management process 
3. Setting goals and objective 
4. Designing the business portfolio 
5. Diversification growth strategies 
6. Functional strategies 
7. Opportunities in the environment 
8. Managing marketing strategies 
9. Implementing marketing plans 
10. Analysing marketing efforts 
11. Control of marketing efforts
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reigntutorstc90
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Summary
Marketing and the Organisation - Summary notes
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--18January 20232022/2023Available in bundle
- Content 
1. Marketing and the organisation 
2. Strategic implications of marketing orientation 
3. The evolution of a marketing organisation 
4. Product marketing structure 
5. Sales or customer-based marketing structure 
6. Marketing orientation 
7. Social responsibility and human orientation 
8. Product–customer structure 
9. Comparison of marketing structures 
10. Co-ordination of marketing with other management functions 
11. Marketing and finance 
12. Relationships with other departmen...
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reigntutorstc90
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Exam (elaborations)
Marketing Concept - Questions & Answers
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---5January 20232022/2023A+
- Marketing Concept 
1. What is the marketing concept? What three key areas does the 
marketing concept involve? 
 
2. A marketing-orientated firm may choose not to deliver the 
benefits sought by customers, because these benefits are not in 
the best interests of the individual or society. List three current 
situations where a company may need to show social 
responsibility. 
 
3. Describe the difference between production orientation and 
product orientation in a company. 
 
4. What is ...
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reigntutorstc90
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Summary
Marketing Concept - Summary notes
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--11January 20232022/2023Available in bundle
- Marketing Concept 
1. Marketing concepts (philosophies) 
2. Marketing and social responsibility 
3. The importance of marketing 
4. Relationship marketing
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$3.21 More Info
reigntutorstc90