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  3. MNM1601 - Principles Of Marketing Management (MNM1503)

MNM1601 Principles of Marketing Management

University of South Africa (Unisa)

Here are the best resources to pass MNM1601 Principles of Marketing Management. Find MNM1601 Principles of Marketing Management study guides, notes, assignments, and much more.

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Marketing Environment Questions & Answers

  • Exam (elaborations)

    Marketing Environment Questions & Answers

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  • 1. Definitions; Market environment, Macro environment & micro environment 2. Inflation and competition might influence an organisation's marketing strategy 3. Methods that a marketing manager could use to undertake environmental scanning 4. Technological environment effects 5. Enterprise's external environment 6. Marketing environmen
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MARKETING MANAGEMENT SUMMARY PACK NOTES

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    MARKETING MANAGEMENT SUMMARY PACK NOTES

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  • Topics Covered: Introduction of Marketing Management Marketing Concept - Summary notes Marketing and the Organisation - Summary notes Marketing Management Process - Summary notes The Marketing Environment - Summary Notes
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Introduction of Marketing Management

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    Introduction of Marketing Management

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  • Introduction of Marketing Management 1. Definition of marketing management 2. Micro vs. macro marketing 3. The government's role in the economy 4. The relationship between nations' marketing systems 5. Core marketing concepts 6. The nature of marketing 7. The marketing mix 8. The relationship between marketing and production
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Introduction of Marketing - Question and Answers

  • Exam (elaborations)

    Introduction of Marketing - Question and Answers

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  • Introduction of Marketing - Question and Answers 1. Define marketing in your own words. 2. Explain what is meant by customer's demands. How do these differ from needs? 3. Why is it important for the marketer to develop a long-term relationship with consumers? 4. List and briefly explain the core marketing concepts. 5. Using a company of your choice as an example, describe the tasks of the marketer. 6. What is the marketing mix? Using a product that is known to you, describe the e...
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Marketing and the Organisation - Summary notes

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    Marketing and the Organisation - Summary notes

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  • Marketing and the organisation 1. Marketing and the organisation 2. Strategic implications of marketing orientation 3. The evolution of a marketing organisation 4. Product marketing structure 5. Sales or customer-based marketing structure 6. Marketing orientation 7. Social responsibility and human orientation 8. Product–customer structure 9. Comparison of marketing structures 10. Co-ordination of marketing with other management functions  11. Marketing and finance 12. Relatio...
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Marketing Concept - Question and Answers

  • Exam (elaborations)

    Marketing Concept - Question and Answers

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  • Marketing Concept 1. What is the marketing concept? What three key areas does the marketing concept involve? 2. A marketing-orientated firm may choose not to deliver the benefits sought by customers, because these benefits are not in the best interests of the individual or society. List three current situations where a company may need to show social responsibility. 3. Describe the difference between production orientation and product orientation in a company. 4. What is me...
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Marketing Concepts - Summary notes

  • Summary

    Marketing Concepts - Summary notes

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  • Marketing Concepts - Marketing concepts - Marketing and Social responsibility - Importance of Marketing - Relationship Marketing
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