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International Marketing 18th Edition
Chapter 1 The Scope and Challenge of International Marketing 
1)	Today, becoming international is a luxury only some companies can afford. 
Answer: FALSE 
Explanation: For a growing number of companies, being international is no longer a luxury but a necessity for economic survival. 
2)	Companies from the Netherlands are the leading group of investors in the United States. 
Answer: FALSE 
Explanation: Foreign direct investment in the United States is more than $3 trillion. Companies from the Uni...
- Exam (elaborations)
- • 73 pages •
Chapter 1 The Scope and Challenge of International Marketing 
1)	Today, becoming international is a luxury only some companies can afford. 
Answer: FALSE 
Explanation: For a growing number of companies, being international is no longer a luxury but a necessity for economic survival. 
2)	Companies from the Netherlands are the leading group of investors in the United States. 
Answer: FALSE 
Explanation: Foreign direct investment in the United States is more than $3 trillion. Companies from the Uni...