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Intro to Marketing: Chapter 1
Chapter 1: Marketing
definition of marketing and what the study entails
- Book
- Textbook notes
- • 7 pages •
Chapter 1: Marketing
definition of marketing and what the study entails
Intro to Marketing: Chapter 3
Chapter 3: analyzing marketing environment
micro and macro environmental factors
- Book
- Textbook notes
- • 4 pages •
Chapter 3: analyzing marketing environment
micro and macro environmental factors
Intro to Marketing: Chapter 4
Chapter 4: Managing marketing information
marketing info and customer insights, assessing info needs and developing data, marketing research, analyzing and using marketing info, other marketing info considerations
- Book
- Textbook notes
- • 7 pages •
Chapter 4: Managing marketing information
marketing info and customer insights, assessing info needs and developing data, marketing research, analyzing and using marketing info, other marketing info considerations
Intro to Marketing: Chapter 5
Chapter 5: Consumer markets and buyer behavior
model of consumer behavior, characteristics affecting consumer behavior, buying decision behavior and process, buyer decision process for new products,
- Book
- Textbook notes
- • 5 pages •
Chapter 5: Consumer markets and buyer behavior
model of consumer behavior, characteristics affecting consumer behavior, buying decision behavior and process, buyer decision process for new products,
Intro to Marketing: Chapter 7
Chapter 7: Customer value-driven marketing strategy
marketing strategy, market segmentation, market targeting, differentiation and postitioning,
- Book
- Textbook notes
- • 6 pages •
Chapter 7: Customer value-driven marketing strategy
marketing strategy, market segmentation, market targeting, differentiation and postitioning,
Intro to Marketing: Chapter 8
Chapter 8: Products, services, and brands
what is a product, product and service decisions, service marketing, branding strategy
- Book
- Textbook notes
- • 6 pages •
Chapter 8: Products, services, and brands
what is a product, product and service decisions, service marketing, branding strategy
Intro to Marketing: Chapter 9
Chapter 9: Developing New products
new product development strategy, new product development process, product life-cycle strategies, additional product and service considerations
- Book
- Textbook notes
- • 3 pages •
Chapter 9: Developing New products
new product development strategy, new product development process, product life-cycle strategies, additional product and service considerations
Intro to Marketing: Chapter 10
chapter 10: pricing
what is price, major pricing strategies, other internal and external considerations affecting price decisions
- Book
- Textbook notes
- • 2 pages •
chapter 10: pricing
what is price, major pricing strategies, other internal and external considerations affecting price decisions
Intro to Marketing: Chapter 16
Chapter 16: Personal selling and sales promotion
personal selling, managing sales force, the personal selling process, sales promotion
- Book
- Textbook notes
- • 5 pages •
Chapter 16: Personal selling and sales promotion
personal selling, managing sales force, the personal selling process, sales promotion
Intro to Marketing: Chapter 17
Chapter 17: Direct and digital marketing
Forms of direct and digital marketing, marketing and the digital age, social media and mobile marketing, traditional direct marketing forms
- Book
- Textbook notes
- • 3 pages •
Chapter 17: Direct and digital marketing
Forms of direct and digital marketing, marketing and the digital age, social media and mobile marketing, traditional direct marketing forms