Kayleemm
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17 items
Summary Survey Research Methods
This summary contains all notes from the lectures, the slides, and the articles.
- Summary
- • 25 pages •
This summary contains all notes from the lectures, the slides, and the articles.
Summary Brand Management - Msc. Marketing
This summary contains all notes from the lectures, the slides, and the articles. 
 

- Summary
- • 23 pages •
This summary contains all notes from the lectures, the slides, and the articles. 
 

Consumer Marketing Summary (E_MKT_CM)
This summary contains all the notes of the lectures, the articles, and the notes of any video clips. Super handy to be able to take to the open book exam.
- Summary
- • 28 pages •
This summary contains all the notes of the lectures, the articles, and the notes of any video clips. Super handy to be able to take to the open book exam.
Summary Customer And Marketing Analytics (E_MKT_CMA)
This summary contains all the information required for the Customer and Marketing Analytics exam. Includes sample exam questions including answers.
- Summary
- • 28 pages •
This summary contains all the information required for the Customer and Marketing Analytics exam. Includes sample exam questions including answers.
College notes Consumer Behavior (E_EBE3_CBEH)
Notes from all consumer behavior lectures. They helped me a lot during the exam. Good luck!
- Class notes
- • 26 pages •
Notes from all consumer behavior lectures. They helped me a lot during the exam. Good luck!
Summary articles - Judgement And Decision Making (E_BK3_JDM)
Summary of all helpful articles for the Judgement and Decision making exam. By learning this summary, I received an 7.5 for the exam.
- Summary
- • 11 pages •
Summary of all helpful articles for the Judgement and Decision making exam. By learning this summary, I received an 7.5 for the exam.
Summary all articles - Consumer Science for Online Commerce (E_IBA3_CSOC)
Contains all articles covered in this course. Includes table of contents, which is useful for the open-book exam. By using this summary during the open-book exam, I received a 9 for the exam.
- Summary
- • 41 pages •
Contains all articles covered in this course. Includes table of contents, which is useful for the open-book exam. By using this summary during the open-book exam, I received a 9 for the exam.
Business Research Methods 2
Deze bundel bevat zowel de samenvatting van module A,B en C, als de samenvatting van module D, E en F.
- Package deal
- • 2 items •
Deze bundel bevat zowel de samenvatting van module A,B en C, als de samenvatting van module D, E en F.
Summary Business Research Methods Qualitative - Modules DEF (E_IBA2_BRM2) - lectures notes + lecture clips + useful articles
This summary contains all the notes of lectures, lecture clips and useful articles. Articles summarised: 
- Tracy (2013) 
- Kelle, U. (1997) 
- Pratt (2009) 
- Welch (2002)
- Package deal
- Summary
- • 7 pages •
This summary contains all the notes of lectures, lecture clips and useful articles. Articles summarised: 
- Tracy (2013) 
- Kelle, U. (1997) 
- Pratt (2009) 
- Welch (2002)
Summary Marketing In Emerging Economies (E_IBA2_MEE) - Notes lecture clips + live lectures + articles
This summary contains all the notes of the lecture clips, the live lectures, and the useful articles. Useful for the open book exam! 
Articles in this summary: 
- Westjohn and Magnusson (2017) 
- Zhou (2010) 
- Zarantonello et al. (2013) 
- Kumar et al. (2015) 
- Pallini and de Wulf 
- Trompenaars (1996) -> can be found in notes on guest lecture Peverelli
- Summary
- • 12 pages •
This summary contains all the notes of the lecture clips, the live lectures, and the useful articles. Useful for the open book exam! 
Articles in this summary: 
- Westjohn and Magnusson (2017) 
- Zhou (2010) 
- Zarantonello et al. (2013) 
- Kumar et al. (2015) 
- Pallini and de Wulf 
- Trompenaars (1996) -> can be found in notes on guest lecture Peverelli
Samenvatting alle artikelen - Consumer Science for Online Commerce (E_IBA3_CSOC)
Samenvatting artikelen - Judgement And Decision Making (E_BK3_JDM)
Samenvatting Accounting in Multinational Enterprises - IBA Year 2
Samenvatting Accounting in Multinational Enterprises - IBA Year 2
Samenvatting alle artikelen - Consumer Science for Online Commerce (E_IBA3_CSOC)
Had a lot to do with this summary, to finally get a nice 7.0 for the exam!
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