Marketing in Emerging Economies
Vrije Universiteit Amsterdam (VU)
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Amitava Chattopadhyay, Rajeev Batra
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Summary
Summary Lectures + Articles Marketing in Emerging Economies
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--146June 20222021/2022
- This document contains detailed notes of the lecture slides, and a summary of the articles. Furthermore, it contains some book notes to better explain certain concepts. It also contains the guest lecture and all knowledge clips. 
 
My exam grade with this summary was an 8.2.
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$9.12 More Info
florest
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Summary
Exam material Marketing in Emerging Economies (2.5)
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5.0(1)5.02331May 20212020/2021
- This document contains everything you need to know for the exam: the (guest) lectures, the videos on Canvas, the articles, the required chapters from the book.
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$12.17 More Info
sofiepolman
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Summary
Summary Marketing In Emerging Economies (E_IBA2_MEE) - Notes lecture clips + live lectures + articles
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---12May 20212020/2021
- This summary contains all the notes of the lecture clips, the live lectures, and the useful articles. Useful for the open book exam! 
Articles in this summary: 
- Westjohn and Magnusson (2017) 
- Zhou (2010) 
- Zarantonello et al. (2013) 
- Kumar et al. (2015) 
- Pallini and de Wulf 
- Trompenaars (1996) -> can be found in notes on guest lecture Peverelli
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$8.51 More Info
KayleeMM
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Summary
Marketing In Emerging Economies Chattophadyay Book Ch. 1-2-9 summary VU/IBA
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--218May 20192018/2019
- This document includes a summary of te Book chapters 1,2 & 9 of the book Chattophadyay, that is part of the study material for course Marketing in Emerging Economies.
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$4.25 More Info
minxx
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Summary
Marketing in Emerging Economies | Lecture Summary
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3.0(1)3.0848May 20192018/2019Available in bundle
- Lecture summary for marketing in emerging economies!
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$7.30 More Info
sydneystraver
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Summary
Marketing in Emerging Economies | Article Summary
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4.0(1)4.01225April 20192018/2019Available in bundle
- All the literature we need to know for the marketing in emerging economies course!
Summary of the articles of:
- Westjohn and Magnusson (2017)
- Zhou et al. (2010)
- Zarantonello et al. (2013)
- Kumar et al. (2015)
- Sheth (2011)
- Chattopadhyay et al. (2012): Introductory Chapter, Chapter 1, Chapter 2, and Chapter 9
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$6.15 More Info
sydneystraver