Wpc 480 midterm Study guides, Class notes & Summaries

WPC 480 Midterm Exam Questions with Correct Answers All of the following were traditional sources of competitive advantage EXCEPT: a. labor costs. b. access to financial resources. c. protected markets. d. a highly educated labor market. - Answer-d Customer loyalty programs such as airline frequent flyer miles are an attempt to: a. decrease competitors' access to distribution channels. b. develop a cost advantage independent of scale. c. increase customers' switching costs. d....

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All of the following were traditional sources of competitive advantage EXCEPT: a. labor costs. b. access to financial resources. c. protected markets. d. a highly educated labor market. - d Customer loyalty programs such as airline frequent flyer miles are an attempt to: a. decrease competitors' access to distribution channels. b. develop a cost advantage independent of scale. c. increase customers' switching costs. d. overcome the perishability of the hotel "product." - c. in...

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Strategic Competitiveness - achieved when a firm successfully formulates and implements a value-creating strategy Strategy - integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage Competitive Advantage - when it implements a strategy that creates superior value for customers and competitors are unable to duplicate or find too costly to try to imitate. Above average returns - returns in excess of what an investor e...

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