Spmt 270 exam 1 Study guides, Class notes & Summaries

Basic Marketing philosophy - -Examine people's wants and (needs) -Select the best way to meet those wants -Achieve the organization's objectives by meeting and satisfying the consumers wants The Four Cs of Marketing (SWOT) - -Company -Consumers -Competitors -Climate The P's of the Marketing Mix - -Product -Price -Promotion -Place The Sport Product - -Any bundle or combo of attributes and qualities that a consumer expects will satisfy their "wants" and "needs" -A good, servi...

SPMT 270 Exam 1 questions and answers new update.