Soundbyte Study guides, Class notes & Summaries
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![MARK 466 UTK EXAM 1](/docpics/3313396/64e89a34636d5_3313396_121_171.jpeg)
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MARK 466 UTK EXAM 1
- Exam (elaborations) • 8 pages • 2023
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A brand is a _____. By identifying and authenticating a product or service, it delivers a 
 
pledge of satisfaction and quality. - Answer- promise 
 
A well known and respected brand is an... - Answer- invaluable asset 
 
3 things brands do: - Answer- rentiate from competition 
e consistent performance - reinforcing positive consumer benefits 
sent set of values that are embraced" 
 
We remember __ messages per day - Answer- 4 
 
communications process that involves planning, creating, integra...
For this assignment we had to create an audio news release for a local radio station for our "made up college." I received both an A in this class and on this assignment.
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