Rim 4620 test 1 Study guides, Class notes & Summaries

Definition of Marketing - correct answer"The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return." Three methods of pricing - correct answer- cost-based pricing: break-even volume = fixed cost/price-variable cost - competitive-based pricing: what others are charging - value-based pricing: based on consumer's perceived value of a product The Four P's - correct answerPlace, Product, Promotion, ...

RIM 4620 Test 1 exam 2023 with 100% correct answers