Mkt 438 final exam Study guides, Class notes & Summaries
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MKT 438 Final Exam;Already Graded A
- Exam (elaborations) • 7 pages • 2020
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1. The objective of public relations is to sell:

2. The R-A-C-E approach to defining public relations includes the following components:

3. The job of public relations professional is very much that of an “interpreter,” where he interprets:

4. Which of the following trends contributed to the evolution of public relations in the United States?

5. Public relations goals must be defined by:

6. Morale at the company was low after a series of severe firings. “I’ve got just the thing to g...