Mgt498 week3 Study guides, Class notes & Summaries

1. The search for competitive advantage within a single industry, market, or line of business best defines the term _________. 2. Movement by a firm along its own value chain in the direction of sales, service, or warranty operations is termed _________. 3. The process where a firm contracts out a business process or activity to an external supplier is known as ____________. 4. Vertical integration can be best defined as: 5. The sequence of all activities that are performed by a firm to turn...