Marketing 3832 exam 3 Study guides, Class notes & Summaries

Forward Integration correct answer - The process through which a firm attempts to control downstream distribution is called _____________ integration. Third party logistics firm correct answer - DHL is one of the top companies specializing in handling logistics activities to other firms especially in the international sector. For example, DHL was under contract to assist Prestige Distributors to transport a container ship of French wine to the United States and provided its expertise to ensur...