Dpr3711 Study guides, Class notes & Summaries

DPR3711 SUMMARY Last document update:   ago

DPR3711 Learning Unit 1  LEARNING UNIT 1: PUBLIC RELATIONS RESEARCH 1.1 Introduction  Welcome to the project option of the DPR3711 module. This unit deals with public relations research. Research should be the first step of any public relations effort. Accordingly, a public relations plan is informed by research that identifies public relations issues to be resolved and recommends what needs to be done. Therefore, as a public relations practitioner, research will be one of your k...