Consumer be Study guides, Class notes & Summaries

FULL SUMMARY of the course Marketing Communication and the Consumer, written in English. The guest lectures will not be asked on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!

PM for DISCOUNT :) This is a summary for the course Consumer Behaviour for the MSc Business Administration program at the University of Amsterdam. It is written in semester 1, 2023/2024. All weeks consist of exam practice questions, theories/content mentioned as important for the exam, and answers to assigned reading questions. Please leave a positive rating if satisfied ! :)

This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: Etkin, J. (2016). The hidden cost of personal quantification. Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...

Summery of the lectures (+ literature) 1-12 of Consumer Behavior at Tilburg University. Note that I haven't paid much attention to the literature.

Exam grade: 8,4 This summary contains all the discussed information of the lectures Consumer Behavior, including notes of the example exam questions and important information of the mandatory articles

Consumer Behavior 12th Edition Schiffman Test Bank Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023

Consumer Behavior Buying Having Being 13th Edition Solomon Test Bank Test Bank for Consumer Behavior Buying Having Being 13th Edition Solomon / All Chapter 1 - 14 Updated 2023

This document contains an extensive summary from the knowledge clips and reading papers that are materials for the final exam. Also some important notes from the Q&A session are included.

Samenvatting consumer behaviour Barbara Briers.

Test Bank for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins

Test Bank for Consumer Behaviour: Buying, Having, and Being, 8th Canadian Edition, 8ce by Michael R. Solomon, Katherine White, Darren W. Dahl, Kelley Main. ISBN-13: 8123 Complete Chapters test bank included - Instant Download An Introduction to Consumer Behaviour Perception Learning and Memory Motivation and Affect The Self Personality, Lifestyles, and Values Attitudes Attitude Change and Interactive Communications Individual Decision Making Buying and Disposing Group Influence a...